MCN (Multi-Channel Network), a multi-channel network product form, unites PGC content, and with the strong support of capital, ensures the continuous output of content, thereby ultimately achieving stable commercial realization.

The value provided by MCN is roughly divided into two categories: information value and efficiency value.

MCN projects with investment value have: strong content judgment and production capabilities; it is best to have their own templated and industrialized production mechanisms; at the same time, they have strong traffic procurement capabilities, have faucet-like control over traffic, and can

Both ends of content production and consumption are regulated and matched.

Extended information In September 2016, Weibo launched internal testing of the MCN management system.

In May 2017, Weibo launched a vertical MCN cooperation plan to open access cooperation with MCN institutions in various vertical fields, strengthen content production, and support high-quality content creators and institutions.

In December 2017, Weibo announced the establishment of a 3 billion fund to support MCN.

On August 8, 2018, Weibo launched the "Weibo Content Business Alliance Assistance Plan" to create an ecological closed loop among the Weibo platform, KOLs, and advertisers to realize two-way commercial monetization of MCN institutions and brands.

On August 28, 2018, Weibo cooperated with more than 2,000 MCN institutions. It was the first to introduce the concept of social currency exchange rate, focusing on full site exposure and social resources to help institutions grow on Weibo.