McDonald's, this is a name that everyone is familiar with. The golden arch, the symbol of McDonald's, is a symbol that everyone cannot forget. What impressed everyone so much about it? So attached? Even when the English letter "M" is mentioned, people will think of McDonald's? Now, let's review the development process of the struggle story of this world-famous fast food restaurant-Golden Arch-McDonald's!

0 1. Origin

Many people think McDonald's is Ray? Crocker created it. But in fact, McDonald's was founded by McDonald's brothers, not by Ray? Crocker carried it forward and spread it all over the world. (Note 1) 1948, the McDonald's brothers founded the first fast food restaurant. 1928, McDonald's, who just graduated from high school, went to California to join his brother McDonald's because he couldn't find a job. The two brothers started from selling hot dogs, and finally gradually turned into fast food chains selling French fries and hamburgers. The two brothers have the ability to start McDonald's business; However, it has no ability to carry forward McDonald's! (Note 2)

develop

A. Founder

1954, McDonald's founder ray? Crook met the MacDonald brothers for the first time. Because the mcpherson brothers can't expand McDonald's business, when their business has achieved little, Ray? Crocker joined them. (Note 3)

B. The establishment of the first McDonald's

1955, ray? Crook became the first McDonald's franchisee. Crook is a man with great ambition and ambition. He was born in a wholesaler's family in Chicago. He was very optimistic about the future of McDonald's, so he set up the first franchise chain with the Mai brothers. (Note 4)

C. Transfer of management rights

196 1 year, ray? Crocker bought the trademark right from the McDonald brothers and operated the McDonald's restaurant business. With courage and adventurous spirit, Crocker bought the trademark right of McDonald's for $2 million at the lowest point of McDonald's business and managed McDonald's in a scientific and technological way. (Note 5)

D. Stock listing

1965, McDonald's stock was officially listed. Because Crocker managed McDonald's business very successfully, the delicious hamburgers and friendly service under the golden arch captured the hearts of many customers, McDonald's occupied a place in people's hearts, and its stock was officially listed. (Note 6)

E. Multinational enterprises are beginning to sprout

1967, the first McDonald's in Canada was established outside the United States. The success of "McDonald's" mainly benefits from three "S" and "Q, S, C and V". In management, "3s Doctrine" means "simplification", "standardization" and "specialization", which is McDonald's business philosophy. In terms of business philosophy, McDonald's pays attention to Q, S, C and V, that is, quality, service, neatness and good quality and low price. (Note 7)

F. Growth of multinational enterprises

Because of 3S and Q, S, C, V, 1978, McDonald's has 5,000 branches in the world, and in 1988, McDonald's branches in the world have increased to more than 10000. In just ten years, McDonald's has expanded to the whole world at an alarming rate, and a McDonald's was born every three hours on average. Today, McDonald's fast food restaurants have spread all over the world, and the number is still increasing.