What is the value of a trademark? A trademark is an intangible asset. Each corporate brand has a unique trademark, and its trademarks have a very high value. The meaning is similar to the domain name of the website, which is conducive to expanding publicity. Trademark value is the value of a trademark as an asset in the investment or business process, that is, the amount of capital contained in the trademark asset. It refers to its capital value, not its honorary or subjective value.

In recent years, with the in-depth development of the knowledge economy and economic globalization, trademarks have played an increasingly prominent role in economic and social development, and have increasingly become a role for various market entities to demonstrate corporate goodwill and maintain competitive advantages. , an important means to improve economic efficiency. Trademark is a legal term that is used by producers and operators on the goods or services they produce, manufacture, process, select or distribute. In order to distinguish the source of goods or services and have distinctive features, it is generally composed of words, graphics or other signs. Combination composition. Trademarks approved and registered by the state are "registered trademarks" and are protected by law. The trademark registrant enjoys the exclusive right to use the trademark.

How much is a trademark worth? The value of a trademark is uncertain and constantly changing. Identical trademarks have different values. For example, the first company in my country to register "Haier" as a trademark was a factory in Shucheng County (the trademark is still valid today). It was the Haier Group Company that made "Haier" a well-known trademark. Different trademarks enjoy their own reputation among different consumer groups and also have their own value. For example, Kweichow Moutai is known as the national wine and is used to entertain state guests and reward distinguished guests, while "Red Star" Erguotou in ordinary people's cups is a popular brand. The same trademark has different values ??in different states. For example, in the process of the Lenovo Group's "Lenovo" trademark from its creation and development to becoming the first in the domestic computer industry, the value of the "Lenovo" trademark is constantly changing, with different values ??at different stages. The same company owns multiple different trademarks, and their respective values ??vary. A trademark without basic credibility in the market has no value. Only the trademark owner knows how much a certain trademark is worth! Bajie is located in more than 100 stores across the country including Beijing, Shanghai, Guangdong, Zhejiang, Sichuan, Hubei, Hunan, Hebei, Henan, Fujian, Jiangsu, Shaanxi, and Yunnan. Brand strategic cooperation agency; it has focused on solving trademark registration, trademark transfer, patent agency, brand authorization, trademark cases, brand operations and other issues for ten years. It is one of the largest trademark trading platforms in the country; it is currently the trademark transfer company with the most direct affiliated companies of trademark transactions. Platform; it has been awarded the title of Trusted Brand by Customers in the Trademark Agency Industry, Top Ten E-Commerce Platforms in the Intellectual Property Agency Industry, Zhejiang Province Industry Integrity and Public Satisfaction Unit, and Baidu Search Marketing Top Ten Enterprises in the Decade. Focus on clothing trademark transfer, welcome to call us! Trademark value