Jeanswest, Baleno, and Yishun are all first-tier brands of casual wear. They can’t win for 100,000 yuan at all. They need at least 300,100 yuan to win the second-tier brands of casual wear, which have relatively poor influence. For example, it costs about 150,000 for my Yi Yun'er family.
I have opened several clothing stores for several years. Let me share my opinions!
In fact, the most important thing when making clothing is the location of the store. Everyone knows this, but their understanding of this issue varies, but it is actually the most critical issue. The flow of people must be large, and it must be organized into a market. Never open a clothing store in a place where there are no clothing stores. You must also pay attention to the brand, style, price, and positioning of surrounding stores. You can take a differentiated route, slightly stagger operations, and do not operate similar stores. Things, otherwise neither side will be good, unless the local market is very big.
Decoration is the second key point. If a store is not well decorated, has no attractive features, or does not give customers the feeling of wanting to enter, it will completely fail. On the contrary, the name comes second. Don’t think that choosing a name will solve everything. In fact, the name is not that important. Many people don’t know the name of the brand after buying clothes, and they use the current small stores. Each name is better than the last. It may not have much effect, but it shouldn’t be too long and catchy, just be nice to the ears. Talking about the decoration issue, what we pay attention to now is the attention economy. If a customer passes by the front of the store and feels good, he will come in. If he feels nothing, he will walk past. It's that simple, so the decoration should be beautiful, the lighting should be better, don't be afraid of the electricity bill, it will pay off, it is best to use metal halide lamps, fluorescent lamps, downlights and quartz lamps are not very effective. In addition, you should display good-looking models on models at the door or in a conspicuous place. As I said, the first thing you see is the clothes and models at your door. If these models are not good enough and cannot attract customers, no one will enter the store. . In addition, any discount information should be posted in a conspicuous place.
The third is the goods. This is based on personal experience. I personally recommend that you often go to the streets of larger cities to observe carefully and look for popular elements yourself. It is much more useful than reading fashion magazines. Generally, it is popular in cities. It will soon become popular in the city, it's very accurate.
The fourth is the quality of sales staff and recommendation methods, and how to communicate with customers. You must know that customers now buy not only your goods, but also your services. It is a kind of shopping pleasure. The special term is called experience economy.
If you can succeed in these four points, then your clothing store will be successful. My personal experience, I hope it can be helpful to you.