ipsa is a Japanese brand.

IPSA is the trademark name registered by Shiseido Co., Ltd. with the State Trademark Administration. Founded in 1987, it is a self-created independent counter brand. It is a respect for self-awareness and independent personality, the origin of the brand concept, and a technology that promotes cell renewal with the call of "stimulating the vitality of beauty". IPSA packaging is "interesting and avant-garde", especially the packaging design of the skin care series, which is full of futuristic science fiction.

The main image of IPSA consists of the initials of the LOGO and the image of the classic product Autonomous Circulation Fluid. Meaning "IamI". IPSA hired the famous French photographer Francis Gjacobetti to create the advertising creative for the brand image, which can reflect the supernatural feeling between light and shadow even without a model endorsement.

Main products:

1. Pure and flawless foundation: as light as powder, the makeup effect is comparable to that of liquid foundation. Leaves skin smooth and moisturized for a long-lasting glow. The moment it comes into contact with the skin, it can be hydrated and pushed away, creating a radiant skin without bumps, blemishes, spots and dullness.

2. Pure and Flawless Concealer: Mix three colors to create a color that suits your skin tone. Modify local blemishes, cover uneven skin tone, and continuously achieve a transparent makeup look.

3. Key makeup series: Use IPSA makeup to easily show your personality. Vividly showing the charm and beauty of expressions of each face, guiding the unique beauty of each person, and realizing the "beauty you desire", this is the goal pursued by IPSA's human makeup concept.

4. Four-color soft makeup color box: the tone and texture are carefully designed to trigger the beauty of your skin. The four colors blend with skin tone to create natural three-dimensional contours and enhance skin transparency.

The above content refers to Baidu Encyclopedia-IPSA