1. At the beginning, the entry threshold was very low. As long as there was a company and a trademark, shell companies could enter. Now it is no longer possible. There are too many businesses and the stores are saturated. So Tmall began to select high-quality businesses, and eliminated those with poor service, poor management and carelessness. Moreover, high-quality businesses are much stronger in their economic strength, product control and service quality, and their customer experience satisfaction is relatively high.

2. Some bosses think that they are good online and offline, and they also want to open Tmall and throw it to the people below, but they actually don't understand how to enter this section. They don't even know the process of entering, and they don't know how to write ppt, so they applied. You said that if Xiao Er sees you like this, he won't kill anyone, not to mention some categories, such as cosmetics and 3C, even if you are good.