Baleno, itself an Italian brand, began operating in Hong Kong in the 1980s. In 1996, Hong Kong Deyongjia Group Co., Ltd. acquired the "Baleno" trademark and founded "Guangzhou Friendship Baleno Clothing" Co., Ltd." re-branded the Baleno trademark, giving the Baleno brand a new lease of life.

Baleno clothing captures the personality characteristics of young people, advocating freedom and unrestrainedness, and yearning for an unrestrained life. "Baleno Group Co., Ltd." has been in development for 38 years.

Baleno has developed very rapidly, and its business has extended from big cities such as Guangzhou, Hong Kong, Beijing, and Shanghai to Taiwan, Wuhan, Changsha, Heilongjiang and other places. There are also Baleno branches and stores in Singapore and the Middle East. To strengthen market share.

"Baleno Group Co., Ltd." has developed a franchise model, which has greatly increased store coverage and profitability. As of June 2005, the company has about 3,000 self-operated stores and other Baleno stores in China and abroad. The stores are located in mainland China, Singapore, Jordan, Saudi Arabia, Iran and other places.

Extended information:

Since its establishment in 1996, Baleno has been committed to business development in China and Southeast Asia, and expanded different types of clothing brands.

Baleno Clothing Company has launched more than ten brands, among which there are six well-known brands, including:

1. "Baleno": comfortable, natural, Great value for money mass clothing.

2. Life Geometry (S&K): Mainly aimed at fashion and "cool" people.

3. Interactive zone (l.P.ZONE): It brings street culture to consumers.

4. Legend of Innocence (BAMBINI): "Innocence is the most eternal," is a brand belonging to young people. The age group of customers is locked between 15-22 years old. They know how to pursue fashion and have the courage to stand out. Young people, they never fall into the trap of cliché.

5. Baleno Attitude: Not only fashionable but also elegant, it is a high-end brand of Baleno Company that specializes in pure women's clothing. < /p>

6. Ebase: Because leisure is more authentic, the customers are between 15 and 35 years old. Initially, they are mainly young girls wearing sportswear, followed by casual people.

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Baleno official website