It should be said that domestic clothing companies that grew up at the same time as the Li Ning brand did not have a clear concept of trademarks when they were first established. Many companies’ trademarks are just to give their products a logo, so trademark design It is relatively rough, and the trademark name is obtained very casually. Changing the brand means rethinking and abandoning the previous brand and intangible assets, and it also means writing off the previous investment in the brand.