Shanghai Yayi Gold Store Co., Ltd. is famous for its business in gold and platinum, jewelry, jade, and diamond jewelry. After years of development, it now has wholly-owned subsidiaries such as Shanghai Yayi Gold Jewelry Sales Co., Ltd., Shanghai Yayi Chain Co., Ltd., Shanghai Yayi Diamond Jewelry Co., Ltd., Shanghai Yayi Gift Co., Ltd., and Shanghai Yayi Gold Factory Co., Ltd. It is a comprehensive domestic gold and jewelry enterprise integrating production, supply and sales.
2009 China Jewelry and Jade Jewelry Appraisal
1. Excellence in gold art and outstanding honors
After years of development, the Yayi brand has enjoyed a high reputation throughout the country , has successively won many honorary titles such as China's Well-known Trademark, China's Time-honored Brand, China's 500 Most Valuable Brands, China's Famous Brands in the Jewelry Industry, China's Guaranteed Demonstration Store in the China's Jewelry and Jade Jewelry Industry, and Top 100 Shanghai Famous Brand Products. In 2009, according to the evaluation of the World Brand Laboratory, the brand value of "Yayi" reached 2.043 billion yuan, ranking among the top 500 Chinese brands.
The "Yayi" brand has an outstanding reputation. When the APEC meeting was held in Shanghai, Yayi Gold Store, which has exquisite craftsmanship, designed and produced white magnolia brooch jewelry symbolizing the spirit of Shanghai for the wives of heads of state, which was deeply loved by the wives of heads of state. The small and exquisite white magnolia brooch jewelry has become a bridge and link connecting the friendship between China and the people of the world, and has also made the "Yayi" brand famous.
2. Seize the high ground and achieve outstanding results
The company formally established Shanghai Yayi Gold Factory in 1999, ending the history of "Yayi" gold without its own production and processing base and design center. , and promoted sales through wholesale, greatly expanding the business scope. Advanced machinery and equipment were introduced from Italy, Belgium, Japan and other countries, and Hong Kong high-end jewelry designers were specially invited to produce thousands of unique gold jewelry.
Yayi Gold Store pays attention to market changes, keeps up with consumption trends, adjusts marketing strategies in a timely manner, makes full use of its own advantages, and uses the strategy of "I have what others don't have, and I have the best when others have" to vigorously develop chain stores and franchises. Stores and special distribution outlets were launched quickly from a high starting point to gain a head start.
The Yayi brand is based in Shanghai and faces the whole country. Currently, nearly 400 sales outlets are widely distributed in Shanghai and across the country. In 2008, the company's sales exceeded 2.2 billion yuan, marking an important step in the leap-forward development of Yayi Gold Store.
3. Professional services, honest management
In the fierce competition, "Yayi" people adhere to the service concept of "the first thing to sell to you is trust", summarize and implement innovative The service work experience of Hua Jumei, a city model worker with a domestic record of annual sales of 20 million yuan, a national "May Day" labor medal winner, and a gold shop salesperson, has created one of the "Top Ten Commercial Professional Star Service Brands in Shanghai" Yayi's Huajumei "Gold Sales Special Service" brand has injected new vitality into the Yayi brand, and the brand's connotation has also been extended.
4. Brand marketing, leading the trend
In 2000, Yayi Gold Store invited the famous movie star Xu Jinglei to be the brand spokesperson to promote the "Millennium Gold Jewelry" product and increase its sales volume. It has enhanced the popularity of Yayi brand among young consumer groups.
For a long time, Yayi Gold Store has attached great importance to cooperation and communication with excellent media and organizations in the process of brand promotion. In 2007, Yayi Gold Store participated in the annual sponsorship of Dragon TV's "Very Drama" program. With the singing of the theme song of "Drama Out of the East" by superstar Wang Leehom, people deeply felt that the Yayi brand has absorbed traditional Chinese culture. The highlighted cultural spirit and brand power. In the same year, the jewelry pendant representing young people's "musical dreams" in the "My Style, My SH O W" program was also designed and produced by Yayi, highlighting the Yayi brand's appeal of "youthful, fashionable, positive and progressive".
In June 2008, Shanghai Yayi Gold Store became the only designated jewelry sponsor of the 11th Shanghai International Film Festival, providing exclusive services and respected experiences for domestic and foreign master stars, and *** playing together A gorgeous piece of music that echoes the Shanghai International Film Festival.
In August 2008, Yayi Gold Store sponsored Dragon TV's "Olympic Gold Medal List" program. As Olympic success stories spread throughout the country, the Yayi brand flew into the homes of ordinary people, and also carried the same message. success and glory.
A series of marketing promotions have proved Yayi Gold Store’s pioneering advantage in the industry, and demonstrated Yayi Gold Store’s development strategy to be brand-led and further expand into the national market and even the international market.
2009 China Jewelry and Jade Jewelry Appraisal