According to the Beijing Court Trial Information Network, recently, Jiangxi Tanwan Information Technology Co., Ltd.’s application for the “Zha Zhahui” trademark was rejected by the Beijing Higher People’s Court on the grounds that it was suspected of being “derogatory and prone to negative effects.” negative impact".

The "Beijing Higher People's Court Administrative Judgment" shows that although the word "Zha Zhahui" comes from the Hong Kong Special Administrative Region actor Zhang Jiahui, whose Mandarin does not read "Zhang Jiahui" as "Zha Zhahui", but Here, the word "Zhazha" is also considered to have derogatory connotations such as "bad" and "rotten". The word "Zhazha" does not contain derogatory connotations because it is used together with "Hui".

Therefore, the application for registration of the trademark in dispute violates Article 10, Paragraph 1, Item 8 of the 2013 Trademark Law. Tanwan Company’s relevant grounds for appeal are untenable and will not be supported.

Extended information

Zhang Jiahui did not continue to cooperate with Tanwan Company:

Qichacha shows that Jiangxi Tanwan Information Technology Co., Ltd. was established in May 2015 , the registered capital is RMB 10 million, and the legal representative is Shi Heyou. The company's business scope includes computer technology services; online game services; performance brokerage services; second-class value-added telecommunications services, etc.

In June 2017, actor Nick Cheung became the third spokesperson of Tanwan Company. Previously, when he pronounced his name "Nick Cheung" in Mandarin, he was spoofed by netizens because it resembled "Zha Zhahui" in Mandarin and became popular on the Internet. In 2017 In August 2018, the total number of registrations for "Wanwan Blue Moon - The Legend Is Coming", which he endorsed, exceeded 6.5 million. In May 2018, after Zhang Jiahui's contract with Tanwan Company expired, he did not continue to cooperate with it.

Shunwang-Tanwan Company’s application for Zhazhahui trademark was rejected. What happened? Finally the truth is revealed, it turns out to be this!