First of all, brand names should be easy for customers to remember.

in my opinion, it is the primary requirement of trademark naming that it is easy to remember and easy for customers to remember. At present, we are in an era of extremely rich goods or services and extremely rich trademark information. Our daily life is full of all kinds of trademark information, and consumers' memory ability is very limited. According to psychological research, ordinary people can remember up to seven trademarks, the same goods or services.

in order to squeeze their products into consumers' memories, an easy-to-remember brand name is better than millions of advertising fees, which can save a lot of advertising communication costs for the company, just like when a person is born, parents try to give their baby an excellent name, which is catchy. The facade of an evergreen brand is easy to identify the brand name.

Secondly, it is best to let customers know about your products or services by naming trademarks.

Trademarks are symbols of different sources of goods or services. Besides being easy to remember, it is a good name if the naming of a trademark can be associated with the category, so that customers can roughly guess what goods or services the company provides. Huatai Securities, Yanghe, Wuliangye, BMW, Nongfu Spring and so on. On the contrary, many dry brand names have nothing to do with the category, which will lead to the unfavorable promotion of the company's goods or services in the process of communication.

Third, the sound, form and meaning of trademark naming cannot make customers ambiguous and have bad associations.

there are many names for trademarks. When introducing inside the enterprise, every word should be explained. How can customers avoid ambiguity? Therefore, try to avoid using polyphonic words when naming. Unusual words. It is easy to produce ambiguous words. In addition, it should be noted that some language customs in which the sound, shape and meaning of trademark naming are located in the company market cannot produce bad associations.

Fourth, trademark inquiry should be carried out in trademark naming to avoid infringing on the rights of others.

When naming a trademark, we should not only pay attention to the above three points, but also pay attention to the legitimacy of the trademark name. Before we finally determine the brand name and the market operation of products and services, we must search for trademark rights to avoid infringing on others' trademark rights and causing unnecessary trouble.

a good trademark is easy to remember, and a bad trademark may not try its best to promote it. A good trademark is the foundation of brand building, so many aspects should be considered when deciding to register a trademark.