Haagen-Dazs was fined for false publicity
Haagen-Dazs was fined for false publicity. "Dragon" ice cream has just experienced the "double labeling" of ingredients. Another high-end ice cream representative, Haagen-Dazs, was administratively punished due to ingredient issues. It has also come into public view. These high-end brands frequently have problems with raw materials. Ice cream brands should not just use "high-end" as a gimmick. Integrity management is the foundation of the brand. Haagen-Dazs was fined 1 for false propaganda
Recently, according to Tianyancha, General Mills Trading (Shanghai) Co., Ltd., an affiliate of Haagen-Dazs, has added a new administrative penalty, and the reason for the penalty is Haagen-Dazs The outer coverings of some of Gendas' products are made from cocoa butter-substituted chocolate outer coverings, rather than the chocolate outer coverings claimed on its website.
The Shanghai Pudong New Area Market Supervision and Administration Bureau punished Haagen-Dazs by ordering it to stop publishing illegal advertisements and fined it 10,000 yuan. Many netizens have said, "Ten thousand yuan is too little", "It is so expensive to use cocoa butter substitute", "Deceiving consumers should be severely punished"...
This is not the first ice cream brand to have problems with raw materials. Get on the "roll over". Not long ago, some netizens said on Weibo that Unilever's Mongolian ice cream uses different ingredients in China and foreign countries, which triggered a heated discussion among netizens.
From Zhong Xuegao, Menglong to Haagen-Dazs, these high-end brands frequently have problems with raw materials. Ice cream brands should not just use "high-end" as a gimmick. Integrity management is the foundation of the brand. Haagen-Dazs was fined 2 for false advertising
"Mongolian" ice cream has just experienced a "double labeling scandal" for its ingredients. Another high-end ice cream representative, Haagen-Dazs, was administratively punished due to ingredient issues. Also entered the public eye.
Recently, the Tianyancha App showed that General Mills Trading (Shanghai) Co., Ltd., a related party of Haagen-Dazs, used the "cocoa butter-substituted chocolate coating" for three ice creams in the pre-sale advertisement for mooncake ice cream gift certificates last year. It was described as "chocolate coating" and was ordered by the market supervision department to stop publishing illegal advertisements and fined 10,000 yuan.
In addition, a reporter from the Beijing News noticed that during the Mid-Autumn Festival this year, Haagen-Dazs took a cross-border and "luxury" route, and jointly launched a thousand-yuan ice cream mooncake gift box with the Louvre Museum, among which the "Golden Zun" "The e-commerce price of ice cream mooncake coupons reaches 998 yuan, and the store's exclusive "Lou Fu Ying Yue" series sells for as high as 1,188 yuan. Some consumers said they "can't afford it."
Industry insiders pointed out that Haagen-Dazs is the "number one brand" of mooncake ice cream and has pioneered the sales model of delivery coupons. Mooncake ice cream priced at 1,000 yuan is not mainstream. In recent years, regulatory authorities have been restricting and regulating excessive packaging of baked mooncakes, free products and selling prices. However, there are still gaps in the supervision of ice cream mooncakes in this regard. In addition, delivery coupons have gift attributes and are prone to idling and reselling arbitrage problems.
Penalized for false description of "chocolate coating"
Penalty information shows that on July 20, 2020, General Mills Trading (Shanghai) Co., Ltd. " The "Haagen-Dazs Flagship Store" provides product pre-sale services for "2020 Mid-Autumn Haagen-Dazs Orange Heart Orange Mid-Autumn Mooncake Ice Cream Gift Vouchers for Appointment and Delivery" products, and publishes order web advertisements.
In the above advertisement, the skin ingredients of the three products included in the pre-sale gift certificate: "Oolong tea and white peach mooncake-shaped ice cream", "Jasmine strawberry mooncake-shaped ice cream" and "Matcha mooncake-shaped ice cream" are described as follows: "Oolong tea chocolate coating" "Jasmine green tea chocolate coating" "Matcha chocolate coating". However, the ingredient list, raw materials and raw material inspection reports of the company's products show that the outer skins of the above-mentioned products are made of white cocoa butter substitute chocolate crispy skin, not the chocolate outer skin claimed on its website.
In response, the Shanghai Pudong New Area Market Supervision Bureau imposed administrative penalties on General Mills Trading (Shanghai) Co., Ltd. on August 13, 2021, including ordering it to stop publishing illegal advertisements and imposing a fine of 10,000 Yuan.
According to photos displayed by netizens on the e-commerce platform, the Linglong Oolong Tea White Peach Mooncake-shaped ice cream sold by Haagen-Dazs last year had white cocoa butter-substituted chocolate crisp as the relevant ingredient. According to Wang Peng (pseudonym), an insider in the ice cream industry, cocoa butter substitute chocolate has better shaping properties, so many ice cream mooncake products use cocoa butter substitute chocolate as the outer shell.
The ice cream mooncake products launched by Haagen-Dazs this year are generally wrapped in crispy crust. It is currently unclear from the published product information whether the crispy crust ingredients use pure chocolate or substituted cocoa. Fat chocolate. However, a reporter from the Beijing News found that the relevant expressions are "chocolate-flavored (crispy) crust", such as "jasmine tea chocolate-flavored crust wrapped in a crust", "dark chocolate-flavored crispy crust with crushed almonds wrapped in the exterior", etc.
In addition, in June 2019, General Mills Trading (Shanghai) Co., Ltd. was also fined by the market supervision department for confiscating 33.6 yuan of illegal income due to problems with labeling of ice cream products. 5,000 yuan. After investigation, consumers reported that the company’s Haagen-Dazs cookie-flavored crispy ice cream (69 grams, 2018.10.9) imported from France was missing the production date, and the last two digits overlapped when printed, making it difficult to read. After confirming with the manufacturer, the overlap is caused by the positioning deviation of individual products when printing dates. ***5,784 units of this batch of products have been sold out. Since it is impossible to determine whether other products in the same batch have this problem, the illegal income is only calculated based on the quantity purchased by the complainant.
The cost of cocoa butter substitute chocolate is relatively low
According to the national standard "Chocolate, cocoa butter substitute chocolate and their products" (GB9678-2014), there are obvious differences between chocolate and cocoa butter substitute chocolate. the difference.
Chocolate refers to food that uses cocoa products and/or white sugar as the main raw materials, with or without the addition of dairy products and food additives, and is made through a specific process to maintain a solid or semi-solid state at room temperature. .
Cocoa butter substitute chocolate refers to chocolate that uses white sugar, cocoa butter substitute, etc. as the main raw materials, with or without the addition of cocoa products, dairy products and food additives, and is made through a specific process to remain solid at room temperature. Or semi-solid food with chocolate flavor and properties. Products with a chocolate content of less than 25% should not be called chocolate products, and products with an added amount of cocoa butter substitute exceeding 5% (calculated based on the original ingredients) should be named cocoa butter substitute chocolate.
According to the recommended national standard "Chocolate and Chocolate Products, Cocoa Butter Chocolate and Cocoa Butter Substitute Chocolate Products" (GB/T19343-2016), pure chocolate can be divided into dark chocolate, white chocolate and milk chocolate. , the cocoa butter content (based on dry matter) in dark chocolate and white chocolate should not be less than 18g/100g and 20g/100g respectively. The non-fat cocoa solids in cocoa butter substitute dark chocolate and cocoa butter substitute milk chocolate need to be no less than 12g/100g and 4.5g/100g respectively.
According to industry insiders, cocoa butter comes from natural cocoa beans, while substitute cocoa butter is generally obtained by hydrogenation of palm oil, coconut oil, soybean oil, etc. Pure chocolate with a cocoa butter content of 55% can sell for up to 150 yuan, while cocoa butter-substituted chocolate with a cocoa butter content of 35% can sell for as low as 30 yuan.
Zhang Lijun, secretary-general of the National Candy and Chocolate Standardization Technical Committee, said in a recent interview with the media that the cost of cocoa butter substitute chocolate is only half that of cocoa butter chocolate. Cocoa butter substitutes produce trans fatty acids during the hydrogenation process, which increases the risk of cardiovascular disease. Long-term consumption can also cause overweight and obesity.
A reporter from the Beijing News noticed that the Belgian chocolate ice cream, chocolate almonds, strawberry crisp ice cream and other products sold on the Haagen-Dazs e-commerce platform all use chocolate raw materials, and the content is 20 Above; some products, such as "Vanilla-coated milk chocolate flavor crispy sandwich ice cream", use cocoa butter substitute chocolate.
In response to the above-mentioned issues of Haagen-Dazs, on August 25, a reporter from the Beijing News contacted General Mills China. Customer service said that they would help connect with the public relations department. As of press time, no response had been received.
Is there a gap in supervision over thousand-yuan ice cream mooncakes?
Official information shows that General Mills is one of the world’s largest food companies. It was founded in the United States in 1866 and has more than 100 brands. Its sales from fiscal year 2019 to fiscal year 2021 were respectively US$16.9 billion, US$17.6 billion, US$18.1 billion. As of May 30, 2021, General Mills operated 466 directly-operated and 392 franchised ice cream stores in countries around the world outside the United States and Canada. General Mills' China business started in the early 1990s. Its well-known brands include Haagen-Dazs, Wan Chai Pier, Yoplait yogurt, etc. It currently has 5 production bases, 3 central kitchens, 1 R&D center and more than 400 Haagen-Dazs stores.
Due to historical reasons, the ownership relationship of H?agen-Dazs trademark is quite complicated. In 1983, after Haagen-Dazs was sold to Pinsela, Pinsler became a subsidiary of General Mills. In 2002, Nestlé acquired 50% of the shares of General Mills ICE CREAM PARTNERS for a total price of more than 1 billion Swiss francs, and then owned all registered trademark rights of H?agen-Dazs ice cream in North America. In December 2019, Nestlé announced that it would sell its U.S. ice cream business, including Haagen-Dazs, to Froneri, a company established by it and private equity PAI Partners, in a deal valued at US$4 billion.
In China, Haagen-Dazs is regarded as the representative of high-end ice cream. The retail price of 100ml small box ice cream and handheld ice cream is generally more than 35 yuan, and the price of ice cream mooncake gift box can reach more than 300 yuan. This year, Haagen-Dazs and the Louvre Museum jointly launched the "Golden" ice cream mooncake coupons, priced at 998 yuan. According to reports, the "Lou Fu Ying Yue" ice cream mooncake gift box exclusively available in Haagen-Dazs stores this year is priced as high as 1,188 yuan.
At the "Louvre Night" Mid-Autumn Festival conference held in August this year, General Mills China CEO Qiu Zhaoxiang said that Haagen-Dazs has entered the Chinese mainland market for 25 years. , "We must continue to become a popular brand among parents." In 2020, Haggardas has a growth of nearly 20%, "We hope to have double-digit growth every year." In order to attract young people, Haagen-Dazs tried cross-border co-branding and cooperated with the Louvre Museum to launch high-end ice cream and mooncake gift boxes in this Mid-Autumn Festival.
Qiu Zhaoxiang revealed in an interview with the media in March this year that General Mills’ China business will grow significantly in 2020. Among them, Haagen-Dazs home delivery accounts for 30% of the overall sales, and it intends to expand into the third and fourth tier markets.
Wang Peng (pseudonym), an ice cream industry insider, told the Beijing News reporter that Haagen-Dazs is the “number one brand” of mooncake ice cream. “A few years ago, its annual sales of ice cream mooncakes reached six or seven. Billion", created the sales model of delivery coupons, followed by Baxi, Yili, Mengniu, DQ and local brands. This year, Haagen-Dazs launched ice cream with mooncakes priced at 1,000 yuan. It may be more of a brand image display and a niche consumer price. The current core price in the market is around 300 yuan.
Previous media investigations in September last year found that scalpers purchased H?agen-Dazs mooncake coupons at clearly marked prices on second-hand trading platforms. The high intermediate benefits also involved H?agen-Dazs exchange point employees, such as The "Exquisite Heart" Haagen-Dazs ice cream mooncake gift box with a price of 268 yuan was recycled by the staff for 100 yuan, and the recycling price of the "Perfect Perfection" gift box with a price of 378 yuan was 150 yuan.
Wang Peng said that in recent years, regulatory authorities have been restricting and regulating the excessive packaging of baked mooncakes, complementary products and selling prices, but there are still gaps in the supervision of ice cream mooncakes in this regard. Since delivery coupons have gift properties, some people do not pick up the goods, which leads to the problem of idle arbitrage of ice cream and mooncake coupons.