In the early 1980s, ROBE DI KAPPA developed the sportswear market with great foresight, so KAPPA Sport (now Kappa) was born. A man and a woman sat back to back, forming Kappa's brand logo, which was full of romance. With the support of strong sponsorship, Kappa signed a contract to sponsor Juventus Football Club in Italy on 198 1, and then successfully sponsored the American national track and field team participating in the 1984 Los Angeles Olympic Games. In the sponsorship activities, Kappa brand provides innovative fabrics.
Unforgettable design and products representing brand language and brand image have played a key role in the fame of Kappa brand.
Franchise agents have now become a part of BasicNet, and they share the same global development goals. Because BasicNet can help franchisees to establish a perfect business and market service system, Kappa's trademark and corporate image can even create core competitiveness for a localized enterprise in global competition.
Building sportswear suitable for people's daily wear is the product development strategy of BasicNet, and the goal pursued in product innovation is: the regeneration of sports and leisure products. At the same time, functional sportswear is a bridge to support and promote sports and leisure products.
Now, BasicNet has officially authorized Kappa China to become a brand franchise agent in Chinese mainland and Macao Special Administrative Regions for rapid promotion.
BasicNet, the brand holder of Kappa, has developed a high-level franchise trading model, and has several exclusive franchises and technical sponsorship projects with world-renowned football teams. The advantages of this high-profile localized management are: direct and efficient. Thanks to these specific market behaviors that conform to the localization development, including the sponsorship of relevant clubs, these sponsorship activities make Kappa brand appear in the media continuously; There are also sponsorship from famous pop singers and rock bands. The external expression of affinity and the influence of advocating young people's culture are the magic weapons for Kappa brand to win.
Kappa brand's correct brand positioning in line with market rules has made Kappa's business content in the world enjoy rapid growth. At present, Kappa has entered more than 60 countries in Europe, Asia, America, Oceania and Africa through franchising and direct distribution.
Countries and regions.