Partners, sponsors and exclusive suppliers are all sponsors of the Olympic Games, belonging to different levels of the BOCOG sponsorship plan. Because different levels have different contributions to the Olympic Games, they get different returns on their rights and interests. Partners are the highest level of sponsorship, sponsors are the second level, and exclusive suppliers are the third level.
Sponsors of Beijing Olympic Games are divided into two levels, namely, partners and sponsors, and both parties enjoy the exclusive rights of Olympic marketing in the specified product (service) category. Sales of BOCOG partners and sponsors are expected to start in the fourth quarter of this year. The marketing cycle of partners and sponsors is about 4 years.
The supplier plan for the Beijing Olympic Games is also divided into two categories, namely, exclusive suppliers and suppliers. The former enjoys the exclusive right to Olympic marketing of specific products (services). Two or more suppliers of the same or similar products (services) enjoy the exclusive rights of Olympic marketing in the designated product (service) category. BOCOG's supplier sales are expected to start after the Athens Olympic Games next year. The marketing period of the supplier is about 3 years.
The biggest difference between partners and sponsors is that they have different prices and enjoy different marketing rights.