The first type involves absolute terms

Article 9 of the "Advertising Law of the People's Republic of China" stipulates: Advertisements shall not have the following circumstances: use of "national", Terms such as "superlative" and "best". Extreme terms include but are not limited to product list pages, product titles, subtitles, main images and detail pages, product packaging, etc. This one is also the easiest to make.

The second type involves patents

Article 12 of the "Advertising Law of the People's Republic of China" stipulates: If the advertisement involves patented products or patented methods, the patent shall be marked number and patent type. Those who have not obtained patent rights shall not falsely claim to have obtained patent rights in advertisements. It is prohibited to use patent applications for which patent rights have not been granted and patents that have been terminated, revoked or invalid for advertising.

The third type involves trademarks

As long as someone else has a patent, you cannot use it casually. It is not only the trademark, but also the name, so you must look at the name combination if there is an advertisement slogan. .

The fourth and fourth categories involve data and citations

Article 11, paragraph 2, of the Advertising Law of the People's Republic of China, advertising usage data and statistical information , investigation results, abstracts, quotations and other quoted content should be true and accurate, and the sources should be indicated. If the cited content has an applicable scope and validity period, it should be clearly stated.

The fifth category involves efficacy

Article 17 of the "Advertising Law of the People's Republic of China" stipulates: Except for advertisements for medical treatment, drugs, and medical equipment, any other advertising is prohibited. Advertisements involving disease treatment functions are not allowed to use medical terms or terms that are likely to confuse the products being promoted with drugs or medical devices.

This article is mainly aimed at the medical beauty and health care industries.

The sixth category involves exclusive supply and special supply

Article 9 of the "Advertising Law of the People's Republic of China" stipulates that advertisements shall not have the following circumstances: (1) Use or Use the national flag, national anthem, national emblem, military flag, military anthem, and military emblem of the People's Republic of China in disguised form; (2) Use or use in disguised form the name or image of a state agency or a staff member of a state agency.

The seventh category involves gifts

Article 8, paragraph 2, of the Advertising Law of the People's Republic of China: The advertisement indicates that the goods or services promoted are accompanied by gifts. , the variety, specification, quantity, term and method of the accompanying gift goods or services should be clearly stated.

The eighth category involves flash sales

If words such as flash sales and limited-time sales are used for a long time, it violates Article 6, Item 3 of the "Provisions on Prohibition of Price Gouging" "Use "Price fraud is a price fraud that uses deceptive or misleading language, text, pictures, units of measurement, etc. to induce others to trade with them."

Category 9, involving comparison

Article 13 of the "Advertising Law of the People's Republic of China" stipulates: Advertisements shall not disparage the goods or services of other producers and operators. Therefore, online stores should not compare their own products with certain products of other operators when promoting, so as to belittle others and highlight their own products.

The tenth category involves promises

If you fail to do so, it is definitely not based on the promise, otherwise it will also be an act of deceiving consumers.

The main types of attention should be paid to these ten types, and Article 9 of the "Advertising Law of the People's Republic of China" also stipulates: hindering social stability, harming the interests of the public; endangering personal, Property safety, leaking personal privacy; obstructing public order or violating good social customs; containing obscene, pornographic, gambling, superstition, terror, violence; containing ethnic, racial, religious, and gender-discriminatory content; obstructing the environment, Natural resources or cultural heritage protection and other similar advertisements cannot be posted.