Ganz Group is a world-class enterprise positioned as a "century-old enterprise world brand". It has internationally leading research and manufacturing centers for microwave ovens, air conditioners, household appliances and daily appliances in Shunde and Zhongshan, Guangdong. In China The headquarters has 13 subsidiaries, and has established 52 sales branches all over the country, including branches in Hong Kong, Seoul, North America and other places.
Through extensive economic and trade exchanges with more than 100 countries and regions around the world, Galanz Group's total output value in 2006 was approximately 18 billion yuan, and its import and export volume was approximately US$1 billion. Currently, nearly 40,000 Galanz people are committed to promoting the global development of microwave ovens, air conditioners, household appliances, daily appliances and related supporting industries.
Galanz was founded in 1978, formerly a rural down products factory. In 1992, with the ambition of making Chinese brands proud in the microwave oven industry and bringing microwave ovens into Chinese households, Galanz entered the home appliance industry in a big way. Over the past 10 years, Galanz microwave ovens have started from scratch and rapidly developed from the number one in China to the number one in the world: In 1993, Galanz trial-produced 10,000 microwave ovens; in 1995, Galanz ranked first in the Chinese market with a market share of 25.1 ; In 1999, production and sales exceeded 6 million units, becoming the world's largest professional microwave oven manufacturer; in 2001, global production and sales soared to 12 million units, and the Chinese people began to fully appreciate the "high-end and high-end microwave ovens" from the "popularization storm of light wave ovens" The new consumerism of “quality without high price”. By 2006, Galanz had topped the Chinese microwave oven market in sales volume and share for 12 consecutive years, and had topped the export sales volume and foreign exchange earnings of microwave ovens for 9 consecutive years.
Since 2001, Galanz has begun to enter the air-conditioning industry while leading the steady upgrade of the microwave oven industry. Pioneered by the first stainless steel luxury air conditioner, Galanz became a strong competitive brand in its first air conditioning and refrigeration year. In 2004, Galanz's world's first light wave air conditioner became popular all over the world, ranking among the top exporters, and becoming one of the world's major air conditioner manufacturers. In 2005, "the world's largest specialized air-conditioning research and development base" was settled in Galanz. This ultra-large-scale air-conditioning research and development base covering an area of ??3,000 acres focuses on the development and production of light wave air conditioners and has the world's leading core supporting capabilities for air conditioning. Galanz plans to expand the annual production and sales of air conditioners to 15 million units, creating another "world champion" after microwave ovens.
Living appliances are Galanz’s third pillar industry after microwave ovens and air conditioners. Since 2005, Galanz Lifestyle Electrical Appliances, which has been recuperating for many years, has shifted from "export sales only" to "domestic and domestic sales racing". It has established a team of professional talents from R&D, technology, production to marketing, focusing on the development and sales of high-end rice cookers, induction cookers, Small household appliances such as electric ovens and electric kettles. In the past two years, Galanz's household appliances have expanded into the global market with a growth rate of more than 100%. Among them, the production and sales of electric ovens, rice cookers, induction cookers, etc. have reached world-leading levels.
In 2007, Galanz's self-developed high-end refrigerators, washing machines and other daily appliances began to enter the international market.
In order to adapt to the development needs of the enterprise in the new era, Galanz is making a leap in the direction of "a century-old enterprise and a world brand": from manufacturing advantages to both manufacturing and creative advantages; from market globalization to both market and brand internationalization. Galanz not only manufactures products with the most superior cost performance, but has also become a trend setter in the field of home appliance manufacturing it is involved in. Specialization, humanization, and high quality are the strong foundation for the global expansion of Galanz appliances and brands. As a global leader in the R&D and manufacturing of home appliances, Galanz continues to break conventions, surpass itself, develop new technologies and products with new functions, humanize high-tech, and promote the upgrading of the industry.
For example, the world's first light wave oven and light wave air conditioner independently developed by Galanz, as upgraded products of microwave ovens and air conditioners, integrate the application of many new intelligent technologies and environmentally friendly new materials to fully meet the convenience, health and high taste of modern family life. Leading the new trend of global consumption, attracting many domestic and foreign peers to follow suit.
Galanz Electric’s brilliant performance in the global home appliance market has won the company numerous honors. In recent years, the honors it has won from relevant national departments and institutions include “Chinese Famous Brand”, “National Inspection-Free Product”, “ "Contract-abiding and Trustworthy Unit", "Home Appliances Export Star Enterprise", "National Quality and Efficiency Enterprise", "China's Top 100 Most Vital Enterprises", "National Light Industry Administration Striving to Create International Famous Brand Advantage Enterprises", "China's Top 500 Enterprises" "Large Enterprise Group", "China's Top 500 Informatization Enterprises", "China's Top Ten Quality Brands of Electrical Appliances", "China's Top Ten Famous Trademarks", etc. The sustained and rapid development of Galanz Construction Enterprises in the past 30 years has also been called the "Ganz Phenomenon" and "Ganz Miracle" by domestic and foreign economic experts, scholars and media.
Adhering to the corporate philosophy of "greatness lies in creation" and the business purpose of "efforts to impress customers", Galanz is accelerating its march towards becoming a world-class brand and a first-class international enterprise.
Organizational chart
Guangdong Galanz Group Co., Ltd. Board of Directors President Executive President Foshan Shunde Galanz Microwave Oven Electrical Co., Ltd. Galanz (Zhongshan) Household Appliances Co., Ltd. Zhongshan Galanz Living Appliances Manufacturing Co., Ltd. Company Zhongshan Galanz Daily Electrical Appliances Co., Ltd. Foshan Shunde District Galanz Industry and Trade Co., Ltd. Foshan Shunde District Galanz Electrical Accessories Manufacturing Co., Ltd. Shunde Galanz Electronic Components Co., Ltd. Galanz Magnetron Manufacturing Company Zhongshan Galanz Motor Manufacturing Co., Ltd. Galanz (Zhongshan) Electrical Appliances Co., Ltd. Galanz (Zhongshan) Electrical Wire Co., Ltd. Galanz Mold Manufacturing Headquarters
Corporate Philosophy
Ganz’s purpose is to work hard to impress customers
Galanz’s personality and integrity, Self-improvement will last forever
Treat each other with sincerity, self-confidence, self-improvement, and self-discipline between the company and the outside world, and between people within the company.
Galanz’s goal is from good to excellence
Galanz’s philosophy is that people are the first capital
Galanz’s great philosophy lies in creation
Galanz's strategy is to rapidly become bigger, stronger, better and more thorough in the fields it is involved in, and build a world-class enterprise
Galanz's policy is to strive for excellence and always be the first
Galanz Positioning as a global manufacturing center for famous brand home appliances
Galanz’s spirit of unity, hard work, pragmatism and innovation
Galanz’s slogan: Fight for Galanz excellence
The essence of Galanz Change, innovation, speed. The core is struggle.
Galanz’s crisis is not far away from us
Yesterday’s glory is not enough to resist tomorrow’s crisis. We must fight hard today to eliminate tomorrow’s crisis.
Galanz’s opposition is against ineffective waste, inaction and backwardness, pride and complacency, self-interest at the expense of public interests, money worship, fraud, formalism and bureaucracy.
Galanz’s management speaks with numbers
Ambiguous reports, explanations and research are all nonsense and ineffective work.
Galanz’s learning is learning by doing
I want to learn. Three people go together there must be my teacher. Focus on self-study and learn through practice. Galanz itself is a university, plus necessary training guidance and guidance. Compare, learn, catch up, help, adopt doctrine, learn from the advanced, promote the advanced, and have the highest input-output ratio.
Galanz’s methodology is to work together
Compare the best companies in the world, one by one, find problems, find gaps, prioritize, solve problems, and improve. Its core is to constantly look for gaps, improve, and most importantly, implement and make effective changes.
Galanz’s model is the best if it is suitable
Development specialization, production scale, management institutionalization, market globalization, enterprise grouping, operation intensification, modernization of means, and work Refinement and humanization of culture.
Galanz’s style is what I want to do
Be upright, modest and prudent, neither arrogant nor impetuous, pragmatic and enterprising, simple and effective, resolute, perseverant, and passionate about work.
Galanz’s mascot, the elephant,
Metaphorical meaning: gentle and approachable to customers; pragmatic, steady and resolute in work; fierce and brave to enemies. A market powerhouse with an iron will.
Ganz’s quality goal is Six Sigma
Use scientific methods and advanced management ideas to comprehensively improve Galanz’s management level.
Galanz’s greatest pursuit is to maximize its potential
Galanz’s highest state is self-realization
Self is a broad sense, including enterprises, departments, various links and personal.
Galanz’s greatest expectation is to become a strong player.
Regardless of the company, department, link, or individual, it must become a strong player. And compared with the level of the same industry around the world, the company must quickly become a strong player. Industry oligarchs and market powerhouses. Individuals must become connoisseurs, experts, and strong men.
Galanz’s enemy is itself
Galanz’s most powerful motivational value expression and respect
Galanz’s people are social people and civilized people
Galanz The viewpoint that intellectual property is more important than assets
Galanz’s humanistic environment is an open and excellent team environment
Galanz’s beliefs are full of confidence, highly recognized, and courageous to move forward
Galanz Open partnership of interpersonal relationships
Open sharing of Galanz’s achievements
Galanz’s employment principles horse racing
Ganz sets the stage, talents sing, equal opportunities, opportunities It will always exist, the key depends on your performance. Whether you can sing a good show or a great show, whether you should play the leading role, a supporting role, or a minor role, your positioning must be clear, and the role must not be misplaced.
Ganz’s responsibilities and rights Responsibility is the core
Strengthen responsibilities and obligations and downplay rights.
The true nature of Galanz is truth, goodness and beauty
The image of Galanz is plain and simple
The brand is friendly and trustworthy; its products are genuine, affordable and high-quality.
Galanz’s products, fashionable boutiques
The essence of Galanz is to do things and be a human being with true feelings.
Galanz’s complex focuses on emotion
Emotional quotient, IQ, EQ is the first choice.
Diligence is the backbone of Galanz
Strategic goals
Ganz has transformed from a “world factory” to a “world brand”
Galanz has always insisted on increasing With the promotion of large-scale independent brands, from 1997 to 2003, among Galanz’s total export products, the ratio of its own-brand products to its OEM products increased from 1:9 to 3:7. Currently, the proportion of its own-brand exports has Since 51, the proportion of private brands has gradually increased even as the absolute number of total exports has doubled. The group company has registered nearly 100 "Galanz" trademarks in 67 countries and regions around the world, such as the United States, the United Kingdom, Canada, Japan, Russia, and Hong Kong.
Galanz has branches in the United States, Canada, and France. In 2006, the U.S. branch achieved sales of 2,596,932 microwave ovens with a sales amount of US$75,882,353, of which 55% was owned by its own brands. The Canadian branch achieved sales of 825,386 microwave ovens. , the sales amount was US$27,685,136, of which private brands accounted for 54%. In 2006, the French company achieved sales of 1.15 million units and a sales amount of US$33 million, of which 915,755 microwave ovens were sold, with a sales amount of US$28,585.79 million. At the same time, Galanz has opened 5 "GALANZ" brand stores in France, and plans to open 80 "GALANZ" brand stores this year
Ganz from "Made in China" to "Created in China"
Galanz’s mission of revitalizing the national industry drives the company’s technological innovation. Galanz’s total investment in scientific research in recent years has exceeded 1 billion yuan, and its technology investment has always maintained an investment of more than three percentage points of annual sales. In 1995 and 1997, Galanz Group established the "Household Appliances Research Institute" and the "Ganz American Research Center" in its headquarters in China and the United States respectively; in 2006, Galanz established a "Postdoctoral Research Workstation" and "Postdoctoral Research Workstation" in its headquarters in China and Seoul, South Korea respectively. "Galanz Korea R&D Center". The global layout of technology research and development has attracted a large number of overseas authoritative technical experts, specializing in cutting-edge technology of home appliances, new materials, and intelligent application research. The company invested 15 million to establish a nearly 9,600-square-meter technology research complex, including a testing center. , laboratories, R&D rooms, etc. Galanz Microwave Oven Laboratory has obtained TUV accredited laboratory certificate and WTDP (Witnessed Test Data Program) testing qualification of UL in the United States. In 2005, the technical laboratory once again passed the national accreditation laboratory, indicating that the laboratory’s testing The capabilities have basically reached the international advanced level. In the past few years, Galanz has obtained more than 600 scientific research results, such as spherical microwave technology, microwave enhancement compensation technology, multiple anti-microwave leakage technology, light wave technology, etc., which have become the benchmark in the home appliance industry. Through a high-quality R&D team, Galanz products have easily obtained German GS, European Union CE, Rheinland TVU, American UL, Argentina, Norway and other international certifications. It has also established EMC and UL certification laboratories. The company has applied for more than 1,000 patents, applied for more than 10 international patents, and has more than 700 authorized patented technologies. The total number of patent applications ranks among the top in the province. These scientific and technological achievements have laid a solid foundation for Galanz to develop into an internationally renowned brand.
Ganz with global R&D and global layout
Galanz has 5 R&D centers in Hong Kong, the United States, South Korea and Zhongshan and Shunde in China, as well as 2 manufacturing bases in Zhongshan and Shunde, all over Pearl River Delta. Multiple OEM factories in the Triangle and Yangtze River Delta. At the same time, Galanz plans to establish an overseas production base in Russia in 2008 and an R&D center in Japan.
Strategic partners around the world, as many as 1,000 overseas dealers, sell Galanz products to nearly 200 countries and regions around the world, with a global marketing and service network.