Lexus. Introduction to the meaning of logo: Lexus was first introduced in North America, because the pronunciation of "Lexus" is similar to the word "Luxury" in English, which reminds people of the impression that the car is a luxury car. Lexus Lexus automobile trademark adopts the capital letter "L" of the automobile name "Lexus" and is surrounded by an ellipse on the outside of the "L". The ellipse represents the earth, which means that Lexus cars are all over the world. According to the official statement of Toyota Motor Sales Company of the United States, the L letter surrounded by an ellipse is decorated according to an accurate mathematical formula, which took more than three designers and advertisers more than half a year to complete: this outstanding symbol defeated five design competition demonstrations. 1987, Molly Sanders, the head of Molly Designs Inc, spent three months making this unique ellipse and L, replacing the most promising version at first-an L that looks like a seagull's wing but has no circle.