The format and content of the trademark transfer agreement are as follows: the names, qualification certificates, addresses and contact information of both parties to the transfer; details of the transferred trademark; transfer price and payment method of the trademark; rights and obligations of the trademark transferor; The rights and obligations of the trademark assignee; termination of the contract; how to handle disputes; other agreed matters; signature and seal by both parties. According to the legal provisions of the national trademark law, trademarks can be transferred. When transferring a registered trademark, the transferor and the transferee should sign a transfer agreement. Article 42 of the Trademark Law of the People's Republic of China When a registered trademark is transferred, the transferor and the transferee shall sign a transfer agreement and file an application with the Trademark Office at the same time. The transferee shall ensure the quality of the goods using the registered trademark. When transferring a registered trademark, the trademark registrant shall transfer all similar trademarks registered on the same goods, or identical or similar trademarks registered on similar goods. For transfers that are likely to cause confusion or have other adverse effects, the Trademark Office will not approve the transfer and will notify the applicant in writing and explain the reasons. After the transfer of a registered trademark is approved, it will be announced. The assignee shall enjoy the exclusive right to use the trademark from the date of announcement.