As India’s boycott of Chinese products becomes more intense, the All India Mobile Retailers Association (AIMRA) recently wrote to Chinese mobile phone manufacturers, including multiple Chinese brands, including Xiaomi, Vivo, OPPO, OnePlus, including Motorola, Realme, Huawei, etc. What he said in the letter is probably: They are worried about the current situation in India, which may harm retail stores. And they also said: Damage to these boards should not be borne by the retailer, because the situation is beyond our control."

After seeing this, we should understand Xiaomi This approach is actually to prevent the store from being harmed, so it uses MADE IN INDIA to cover the logo. Of course, except for Xiaomi, other manufacturers have not taken any action. Many people have begun to misunderstand it. In fact, I don’t think it is necessary. Besides, Xiaomi I think there are two main reasons for doing this:

First, according to industry leaders, Xiaomi now covers the National Capital Territory of Delhi, Mumbai, Chennai, Pune, Agra and Patna. Most areas. The key point is that the market share is 30%. Let’s take a look at the smartphone market share rankings released in India. The data is shown in the first quarter of 2020. We will find that Xiaomi’s market share in India has reached 30%, ranking first, and I think India’s requirements and instructions are not wrong. If we add the shares of Xiaomi, OV and realme together, we will find that Chinese mobile phone brands have accounted for 72% of the mobile phones in India. market.

Many people will be surprised to see this, but I have to say that this is the case. Xiaomi has been developing in India for several years, and it is actually very cost-effective. , the profit is relatively low, so if you build a factory in India, you will save the tariff, and it is indeed relatively convenient. India has a large population and the labor force is relatively cheap.

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And in a recent interview, Xiaomi India general manager Manu Kumar Jain said in an interview that India plans to impose new tariffs on more than 300 Chinese products. When asked about this issue, Xiaomi's manager said that this would have minimal impact on Xiaomi, because more than 99% of the mobile phones sold by Xiaomi in India are made in India, and 65% of the product components are directly purchased or manufactured in India. . Of course, in addition, Xiaomi also requires its employees to try not to wear work clothes to avoid injury.

In fact, we know that India’s own development in technology is indeed very weak. , so although they seem to be banning Chinese products, it actually has no impact because their own research and development capabilities are limited, and local brands are indeed not up to par, and most of the domestic manufacturers in India come from other countries, not just China. Brands, including some netizens who said before: It is okay to ban foreign brands, but are you sure you can make better mobile phones than Chinese manufacturers?