There are two signs, one is Chinese and the other is American.

1. Jordan brand is a product line of Nike. It is the own brand of American star Michael Jordan. Its logo is called "Flying Man".

2. Jordan (China) is a brand registered by the Chinese themselves. It has nothing to do with the American star Michael Jordan, nor does it have anything to do with Nike.

The left side of the picture below is the Chinese Jordan logo, and the right side is the American Jordan logo:

Extended information

2·23 Jordan Trademark Case

< p>At the end of 2011, Qiaodan Sports' initial application was approved and it will be listed on the market in 2012. On February 23, 2012, Michael Jordan suddenly appeared in a video and stated that he had filed a lawsuit with a Chinese court, accusing Jordan Sports Co., Ltd. (Qiaodan Sports for short) of infringing on his right to name. This triggered the "2·23 Jordan Trademark Case". ?

On July 27, 2015, the Beijing Higher People's Court announced the second-instance judgment regarding the trademark dispute between Michael Jordan and China's Qiaodan Sports. Michael Jordan's appeal for the cancellation of the disputed trademark of Qiaodan Sports was insufficiently based. The court Without support, Qiaodan Sports’ registered trademark will not be revoked. The appeal was dismissed and the original judgment was upheld. And declare this judgment to be final.

On the morning of April 26, 2016, the Supreme People’s Court held a public hearing to hear the retrial applicant Michael Jordan and the respondent, the Trademark Review and Adjudication Committee of the State Administration for Industry and Commerce and the third party in the first instance, Jordan Sports Co., Ltd. 10 In a series of trademark disputes and administrative disputes, the parties debated for four hours on whether the "Jordan" trademark was infringed, but the final result was not pronounced in court.

Baidu Encyclopedia-Jordan (Chinese sporting goods brand)

Baidu Encyclopedia-jordan brand