To build your own brand, you must first have a brand concept

Brand managers need to find ways to make brand knowledge enter the minds of customers, because brand concepts exist in the minds of consumers. Of course, forming a brand concept in consumers' minds, registering an attractive trademark is half the battle, and a good trademark can save half the marketing expenses. Although registered trademarks can be registered by themselves now, most enterprises still choose professional agencies, because finding an agency to register trademarks can improve the success rate of trademarks. Qianhui Intellectual Property has been specialized in intellectual property for 2 years

Considering the differentiation effect

Without differentiation, brand products will be regarded as ordinary products or similar products, and competition will tend to be based on price. With differentiation, the target customers can immediately understand the value of the brand and why they should accept the brand instead of competing with it. To create brand differentiation, we should take product differentiation as the basis and start from two aspects: enterprise value and emotional value, which will get good results. The emotional value of brand is an important aspect of creating differentiation. Emotion can increase the content and depth of brand differentiation, and also increase the experience of customers owning and using brands. The emotional value of different brands can bring different emotional experiences, feelings, social status and self-expression to a customer.

Corporate culture, science and technology, talents, quality management, assets and comprehensive strength are difficult for competitive brands to copy and imitate, because these characteristics are unique and only

concerned about customer response and behavior.

when customers have different perceptions and feelings about the brand based on their own brand knowledge, they will take different reactions and behaviors, such as brand concept, brand memory, brand choice, whether to buy, whether to buy continuously, whether to actively promote the brand and so on.