The hat making industry is a traditional industry in our city. According to Wenling County Records, as early as the 192s, the straw hat weaving industry had spread all over Wenling and appeared? There are no idle girls in Shili strip, and every family is full of hat weavers? The prosperity of the scene. Nowadays, many hat enterprises not only inherit and develop the traditional straw weaving skills, but also put on the craft straw weaving hats in Wenling? Brand? Let Wenling straw hat become famous at home and abroad.
shunpu hat industry wants to create a well-known trademark in China
in the sample room of wenling shunpu hat industry co., ltd., more than a thousand colorful straw hats spread all over the floor. Take out a straw hat from the sample box. What's in the hat? Gao Long? The trademark is it? Id card? . Chen Junbiao, general manager of the company, said, Gao Long? Is the earliest registered company, but also the most famous brand, in 24 was identified as? Zhejiang famous brand products? , was awarded in 27? Zhejiang famous trademark? , is now moving towards? China famous trademark? This goal is hard to move forward.
Over the years, Shunpu Company has devoted itself to brand building, and gained something? Leading agricultural enterprises in Zhejiang Province? 、? Taizhou export famous brand enterprises? 、? Key industrial enterprises in Wenling? Waiting for honor,? Shunpu? Now it has become a golden signboard in the straw weaving industry.
In p>1986, Chen Gen Tu and his wife set up their own straw hat processing factory by collecting straw hats through the streets and collecting 2 yuan from scratch, which is the prototype of Shunpu Company. With the increasing business, Chen Gen began to realize the importance of brand and began to take the road of brand innovation. In 1997, Shunpu was registered with the State Trademark Office? Gao Long? Trademark, from now on, Gao Long? It is closely linked to the fate of this company. ? This trademark consists of three parts, a dragon and Chinese characters? Gao Long? And English letters? GL? . The dragon represents the industrious and brave spirit of China people, and at the same time shows that the traditional craft of straw weaving contains the profound culture of our nation. ?
In p>1998, Chen Gen Tu's son, Chen Junbiao, returned to Shunpu after graduating from university. Chen Junbiao, who majored in foreign trade, was not satisfied with his foothold in the domestic market, but set his sights on a broader overseas market. ? If you want to expand foreign markets, the first step is to protect your own brand. ? In 23, Chen Junbiao passed "madrid agreement concerning the international registration of marks". Gao Long? The trademark was successfully registered in 17 overseas countries.
Enterprise industry and brand promotion go hand in hand
Since they have their own brand, Chen Gen Tu and his son have been thinking about how to enhance their popularity and expand the brand's influence. In recent years, Chen Junbiao frequently participated in various product fairs at home and abroad, and went to Mexico, the United States, the Netherlands, South Africa and other places to carry out brand promotion, and distributed more than 16, product albums annually. At the same time, through television, magazines, Internet and other media for advertising. ? From 29 to 211, we invested more than 1 million yuan in advertising alone. ?
With excellent products and persistent publicity, Shun Puhe? Gao Long? It has been affirmed by domestic and foreign markets. From 29 to 211, the annual sales of Shunpu straw hats exceeded 1 million yuan. The company's sales of straw hats ranked first in the same industry for 8 consecutive years, accounting for more than 3% of the national market share. At present, Shunpu's products are exported to more than 4 countries and regions such as Europe, America, Africa, Oceania, etc., and its own Gao Long color card samples are also commonly used by straw buyers all over the world.
Chen Gen Tu not only attaches importance to the brand building of its own enterprises, but also devotes itself to improving the overall brand of Wenling straw weaving industry for many years. In November 23, after some appeals and efforts by Chen Gen Tu, Wenling Hat Chamber of Commerce was established, and Chen Gen Tu served as the president of the first Hat Chamber of Commerce. In 27, under the active coordination and promotion of the hat industry chamber of commerce, our city achieved? China famous hat industry city? This new business card.
a new generation of shunpu? Head? Chen Junbiao feels that excellent brands need further protection. At present, he and his team are working for? Gao Long? Apply? China famous trademark? And work hard.
to develop industry, brands should take the lead. In recent years, our city has vigorously promoted? Brand prosperity? Strategy: Actively lead enterprises to carry out brand strategy construction by holding brand conferences, brand forums and promotion meetings, and encourage leading enterprises in the industry to apply? A well-known trademark? ，? Wenling brand? The popularity is constantly improving. Since 26, Wenling has successively obtained? China pump industry famous city? 、? China famous hat industry city? 、? China Pump Export Base? 、? China Air Compressor Export Base? Wait for the title.
as of September this year, our city has more than 21, registered trademarks, including? China famous trademark? 4 pieces, which are familiar to Wenling people? Qianjiang? 、? Astar? 、? New territories? 、? Bao Park Jung Su? All are on the list. In addition, our city has 49 famous trademarks in Zhejiang Province and 18 famous trademarks in Taizhou City.