Why is there a trademark change? Let's take a look at how the laws and regulations stipulate:

Article 41 of the Trademark Law: Where a registered trademark needs to change the name, address or other registered items of the registrant, an application for change shall be filed.

Article 17 of the Regulations for the Implementation of the Trademark Law: Where an applicant changes its name, address, agent, consignee or deletes a designated commodity, it shall go through the formalities of change with the Trademark Office. Article 30 of the Regulations on the Implementation of the Trademark Law: If the name, address or other registered items of a trademark registrant change, it shall file an application for change with the Trademark Office. Where a trademark registrant changes its name, it shall also submit a certificate of change issued by the relevant registration authority. If approved by the Trademark Office, a corresponding certificate shall be issued to the trademark registrant and announced; If it is not approved, it shall notify the applicant in writing and explain the reasons. Where the name or address of a trademark registrant is changed, the trademark registrant shall change all its registered trademarks together; If it is not changed at the same time, the Trademark Office shall notify it to make corrections within a time limit; If it fails to make corrections within the time limit, it shall be deemed as abandoning the application for change, and the Trademark Office shall notify the applicant in writing.

Judging from the above legal provisions, when the applicant/registrant of a trademark changes its name, address or other registered items, it shall submit the corresponding application for change to China National Intellectual Property Administration (the former Trademark Office).

In practice, it often happens that the information of the applicant/registrant changes, but the applicant/registrant has not changed the trademark that is currently valid in China National Intellectual Property Administration, but directly submitted the application for registration of the changed information. Although this method saves time and money in the short term, it is very risky in the later stage.

If the trademark that the applicant/registrant subsequently applied for with the new information and the trademark that has not changed under his own name constitute similar trademarks on similar goods, it is likely that the trademark that he subsequently submitted with the new information will be rejected. In order to overcome the rejection, the applicant/registrant still needs to make amendments to unify the information of the trademark owner. This will not only require revision, but also review the rejection, which will increase the time and cost burden of the applicant/registrant.

Therefore, when the relevant information changes, please make changes in time to safeguard your rights and interests.

Trademark change, you can enter Kangxin IP platform and submit the change application online.

I hope my answer can help you!