Clothing company promotional poster design template

Nowadays, there are more and more clothes with various styles, and clothing companies should pay more attention to the promotion of corporate clothing posters. The following is a clothing company promotional poster design template that I compiled for you. I hope you will like it!

Clothing company promotional poster design template

Clothing company advertising poster design template

Clothing Brand Introduction Template

Clothing Brand Introduction Template 1

Alexander Wang (Alexander Wang) is the most popular and youngest Chinese designer in New York - the design of the Chinese name Wang Daren The Alexander Wang (Alexander Wang) brand's women's clothing and accessories designs under the brand of the same name are both well-received and popular. Not only has it won many fashion industry awards from the CFDA and others, the Alexander Wang brand's fashion sales are also rising. In July 2009, designer Alexander Wang took advantage of his popularity. Despite the poor economic situation, he launched a new gender-neutral casual wear series "TbyAlexanderWang". Although the first series did not have many styles, it still Received enthusiastic support from the media to fans.

Clothing Brand Introduction Template 2

BluGirl is a girl brand created by Italian designer Anna Molinari and one of the four brands owned by the designer. .

Blugirl is a sub-line brand of the famous Italian brand Blumarine and has attracted attention since its launch. The BluGirl brand, carefully created by designer Anna Molinari, is more suitable for younger girls. No matter when, the show of the BluGirl brand can make people look "relaxing and happy".

Anna Molinari is a designer who is good at using color. Whether it is a main line or a secondary line brand, she uses colorful colors to express her understanding of fashion. In BLUGIRL's works, bright colors such as purple, blue, and green make a girl's wardrobe as colorful as a garden.

Clothing Brand Profile Template 3

Changsha Wujiawu Clothing Co., Ltd. is a modern women's clothing enterprise integrating design, production and sales. Since the establishment and launch of the registered brand "HELLONONO" in 2014, it has been committed to leading the fashionable dressing taste of urban women; advocating diversified matching without losing the classic dressing concept and clothing culture; and creating beautiful women with fashion, personality and elegance. image.

HELLONONO women's clothing brand, with its accurate market positioning, classic, fashionable design style that combines the needs of consumer groups and humanized management concepts, has attracted the attention and attention of more and more knowledgeable people. Join. Successfully opened markets in various places. The sales network covers retail markets, shopping malls and franchised stores in many provinces, prefecture-level cities and counties across the country. How to make a corporate brochure page

How to make and design a corporate brochure page, and how to design the content of a promotional brochure. Corporate promotion album, promotional foldout, single page, product brochure, product catalog, envelope, sticker, cover design, single page, hardcover cover, back cover design, inner page design, cover design, album design and printing, promotional bag, hang tag Design, business card design and poster design; 1. Open the software, double-click to open the album design, 2. Click on the design template, 3. Download and open, 4. We click on the category in the upper right corner of the material picture. 5. We click to upload local computer photos, then set the category, and then type our own photos on the next page. 6. Click the category in the lower right corner. 7. Click Edit Content on the next page, select the work to be edited, click Next, and select local computer photos. 8. In the next step, we need to choose.

Poster design

Poster design must have considerable appeal and artistic appeal, and must mobilize factors such as image, color, composition, and sense of form to form a strong visual effect; its picture should have a strong visual center , should strive to be novel and simple, and must also have unique artistic style and design features

Definition: Posters are an art of information transmission and a popular publicity tool

Posters are also Posters are called posters. They are large paintings posted on street walls and hung in shop windows. They attract the attention of passers-by with their eye-catching images. In a sense, the 20th century was the century of political propaganda. Posters were Propaganda channels at that time also reached their peak. The two world wars, the Soviet revolution and construction, and the Spanish Civil War were the peak periods for the creation of political posters. Especially in the first fifty years of the 20th century, propaganda posters became very popular. The Golden Age

In Soviet Russia shortly after the victory of the October Revolution, the windows of the post and telecommunications office in the center of Moscow were covered with posters so that citizens could understand the revolutionary situation from these posters with different expressions

In schools, posters are often used in theatrical performances, sports meets, story telling, exhibitions, parent-teacher meetings, festivals, competitions, etc.

The general requirement for poster design is to make it clear at a glance

General posters usually contain information, so the theme should be clear and conspicuous (such as xx competitions, discounts, etc.), and then summarize the main content such as time, location, notes, etc. in the most concise sentences

The beautiful illustrations and layout of posters are usually a good way to attract attention

In real life, there are more abstract and concrete ones

Poster design is based on computer graphic design Based on the application of technology, a new profession has been formed with the development of the advertising industry

The main feature of this professional technology is the use of images, text, color, layout, graphics and other elements to express advertising, combined with advertising The characteristics of the use of media are a creative design activity or process of graphic art carried out on computers to express advertising purposes and intentions through relevant design software

With the continued rapid growth of China's economy and market Competition is expanding and escalating day by day, and business wars have begun to enter the period of "intelligent" wars. Advertising has also risen from the so-called "media wars" and "investment wars" to the competition of advertising creativity. The word "creativity" has become the most important word in the Chinese advertising industry. Popular common words

"Creative" means "creativity" in English, which means to create, create, cause

"Creative" literally means "create image" ", excavating from this level, advertising creativity is an artistic conception activity between advertising planning and advertising performance production

That is, based on the advertising theme, after careful thinking and planning, using artistic means to The process of creatively combining the mastered materials to create an image

In short, it is the imaginative expression of the advertising theme: In-store poster design: In-store posters are usually used in business stores. For in-store decoration and promotional purposes

The design of in-store posters needs to take into account the overall style, tone and business content of the store, and strive to blend with the environment

Investment poster design: investment posters are usually For the purpose of commercial promotion, use eye-catching visual effects to promote a certain product or service

The design of investment posters should clearly define its business theme, and at the same time, attention should be paid to highlighting the key points in the application of copywriting. Not too flashy

Exhibition poster design: Exhibition posters are mainly used for the promotion of exhibitions and are often distributed in streets, theaters, exhibitions, commercial districts, stations, docks, parks and other public places

It has the function of disseminating information, involving a wide range of content, rich artistic expression, and strong farsighted effect

Without certain design skills, it is difficult to achieve pleasing effects

Flat poster design does not have so many restrictions. It can be a casual stroke. As long as it can express the main body of the propaganda, it is very nice.

So flat poster design is more in line with the trend favored by the modern advertising industry. A low-cost, highly ornamental pictorial

Design steps: 1

, The purpose of this poster? 2. Who is the target audience? 3. How is their acceptance? 4. How about other posters for products in the same industry? 5. What is the strategy of this poster? 6. Creative points? 7. Techniques of expression? 8. How to combine it with the product? Composition skills: In addition to the contrast skills in the use of colors, you also need to consider several contrast relationships

Such as the thickness contrast of composition skills , the contrast of far and near in composition techniques, the comparison of texture and density in composition techniques, the contrast of static and dynamic composition techniques, the comparison of Chinese and Western composition techniques

The comparison of ancient and modern composition techniques, etc.

(1) Composition Thickness contrast of skills: The so-called thickness contrast refers to the colors used in the composition process and the style formed by the patterns composed of colors. In calligraphy and painting works, we know that there are gongbi and freehand brushwork, or gongbi and freehand brushwork. Freehand brushwork appears on the same picture (like Chinese painting master Qi Baishi's paintings of cabbages and grasshoppers). This style is a commonly used expression technique in packaging composition.

There is some confusion about this contrast in thickness. It is the contrast between the main pattern and the supporting pattern; some are the contrast between the central pattern and the background pattern; some are as rough as the wind sweeping away the remaining clouds, while the other side is as delicate as a gossamer; some use wild calligraphy to replace the pattern, which is common in some wines. and food packaging can be seen anytime and anywhere

For example, Missing brand dumplings and Rejoice brand shampoo are like this

(2) The contrast between far and near in composition skills, in The composition of traditional Chinese landscape paintings focuses on the near, middle and distant views. In the design of packaging pictures, based on the same principle, the composition levels of near, medium and far pictures should also be divided.

The so-called near is a The most eye-catching part of the pattern in the picture is also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern. For example, Shuanghui’s earliest instant noodles packaging was the first to break into people’s sight. The most prominent ones are the Shuanghui trademark on the blank background and the huge white Shuanghui characters for Variety Show on the dark red square background (i.e. close-up), followed by the smaller main characters of "Braised Beef Noodles" in cursive script (it should be said that the second The line of sight (also called the middle shot), the third is the product photo describing the contents of the package (also called the third line of sight, bounded by the middle shot), and then the auxiliary corporate mascot slogan, performance description, and corporate logo Etc., this obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom, from right to left, and at the same time highlights the most important parts of the theme.

As a designer, when creating a picture, you should first understand the theme you want to appeal to, and create an atmosphere where the stars support the moon and stand out from the crowd

Thus, we can design the picture. The strong magnetic force tightly pulls the marketer's attention

(3) The contrast between density and density in composition techniques: Speaking of the contrast between density and density in composition techniques, this is very similar to the contrast between traditional and simplified colors. , is also very similar to Feibai in Chinese painting, that is, the areas that should be concentrated in the pattern must be diffused, and it is not appropriate to concentrate or diffuse.

It reflects a kind of coordination of density, clear rhythm, and spread. Relaxed, the display is ethereal

At the same time, the theme is prominent

Recently, the author has seen many packaging pattern designs. The entire picture is densely packed and colorful, from the background pattern to the theme pattern. It is a very heavy color expression that makes people feel depressed and chlorine-proof. This not only fails to beautify the product and promote sales, but also prevents people from getting tired and lacking appetite.

This is not the case. Grasp the static and dynamic contrast caused by density contrast

(4) Static and dynamic contrast in composition skills: In a pattern, we often find this phenomenon, that is, in the background of a packaging theme name Or the explosive patterns displayed around it, or the crazy thick lines that appear to be careless, but are actually deliberately daubed, or the streamer-shaped English or patterns, etc., all express a "dynamic" feeling, and the theme The name is dignified and steady while the background is light and calm. This kind of scene is the contrast between stillness and movement

This kind of contrast avoids the gaudiness of Duzhi and the rigidity of being too quiet

So the visual effect feels comfortable

In line with people’s normal aesthetic psychology

(5) The contrast between China and the West in composition techniques. This contrast often uses the combination of Western painting cartoon techniques and traditional Chinese techniques or the combination of Chinese sinology art and English in the packaging design. /p>

And directly use realistic techniques to highlight photos or certain scenes of Westerners on packaging patterns. This form of expression is also a common reference method, which is used in children's products and women's products. Packaging often appears on socks, clothing or cosmetics

(6) Comparison of composition techniques today: both the foreign is used for China and the ancient is used for today, especially in order to reflect a cultural taste, people express In the composition of packaging design, ancient classic decorations, calligraphy, characters, and patterns are often used in current packaging. This is most clearly reflected in the packaging of wine

For example: The Twelve Golds of Dream of Red Mansions The wines and Taibai wines of Chai Ladies Picture, as well as the Mid-Autumn Mooncakes and Black Lao Bao Peanuts in terms of food, all embody and explore the connotation from these aspects

In addition, there are also some high-end gift boxes for cosmetics and daily necessities. Its decorations and patterns are also grafted from classical culture

This can give people a sense of antique, elegant connotation or some kind of comfort

So it is very Popular with consumers

Notes: 1

Posters must clearly and truly state the location, time and main content of the event

You can use some in the text Inspiring words, but do not exaggerate the facts

2

The text of the poster should be concise and clear, and the length should be short and concise

3

The poster The layout can be artistically processed to attract the audience

Operation software: Poster design generally uses the following software: 1

Image processing photoshop2

Vector software Types of illustrator or CorelDRAW posters: Posters can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters according to their applications. Here is a general introduction to them

1. Commercial posters: Commercial posters are Refers to commercial advertising posters that promote goods or commercial services

The design of commercial posters must appropriately match the style of the product and the audience

2. Cultural posters: Cultural posters refer to various Promotional posters for various social and cultural activities and various exhibitions

There are many types of exhibitions, and different exhibitions have their own characteristics. Designers need to understand the content of exhibitions and activities in order to use appropriate methods to express their content. and style

3. Movie posters: Computer posters are a branch of posters. Movie posters mainly play the role of attracting the audience's attention and stimulating movie box office revenue. They are somewhat similar to theater posters, cultural posters, etc.

4. Public welfare posters Social posters have a certain ideological nature

This type of posters has specific educational significance for the public. The themes of the posters include various social welfare and moral propaganda. Or the propaganda of political ideology, promoting the spirit of love, dedication, community and progress, etc.

Features of posters: 1. Large-size posters posted in public places will be affected by the surrounding environment and various factors. interference, so it must be displayed in front of people with a large screen and prominent images and colors

The screen sizes include full-open, facing, long three-open and extra-large screen (eight full-open), etc.

2. Longsightedness In order to leave a visual impression on people in a hurry, in addition to being large in size, the poster design must also fully reflect the principle of positioning design

With prominent trademarks, logos, and titles , graphics, or contrasting colors, or large areas of blank space, or concise visual processes make posters and posters the visual focus

Posters can be said to have typical characteristics of advertising

3. High artistic quality As for posters as a whole, they include two categories: commercial posters and non-commercial posters

Among them, commodity posters are expressed in the form of photography with specific artistic expression, realistic paintings or comics. Mainly, leaving consumers with real and touching pictures and humorous feelings

Rather than commercial posters, it has a wide range of content, diverse forms, and artistic

Rich in artistic expression

Especially cultural and artistic posters, according to the advertising theme, you can use your imagination and use your artistic methods to your heart's content

Many painters who pursue formal beauty have actively devoted themselves to posters. In the design, and using his own painting language in the design, he designed posters with different styles and various forms