"Rare" cannot appear, "any" and "valuable" can appear.
The relevant provisions of the new advertising law are that extreme words cannot be used in advertising. Words such as "top", "first" and "excellent" that express uniqueness cannot be used. "Rare" is also an extreme word. , while the other two do not.
The new "Advertising Law of the People's Republic of China" came into effect on September 1, 2015.
Taobao.com, in accordance with the provisions of the new "Advertising Law" and "Price Law", "Trademark Law", "Anti-Unfair Competition Law" and other laws and regulations, combined with the actual operating conditions of Taobao sellers, please sellers carefully Read the following content to avoid and prevent legal risks in administrative enforcement and civil litigation.
If a seller violates the aforementioned laws and regulations, he or she will be fined a relatively large amount by law enforcement agencies and may be sued by consumers and bear civil liability.
Relevant requirements applicable to all categories of products:?
(1) Absolute language or expressions shall not be used on product packaging or promotional pages. ?
1. The "Advertising Law" and the regulatory authorities expressly prohibit the use of: the most advanced, national, best, top, best, first brand; ?
2. Contains Words whose meanings are absolute and cannot be proven by objective evidence are not recommended to be used: unique, top, omnipotent, first, lowest, sales champion, bargain hunter, most, highest, first in the country, extreme, first choice, unprecedented, absolute, largest, The world's leading, the only, the pinnacle, the pinnacle, the latest invention, the most advanced, etc. ?
(2) The words and patterns of "well-known trademark" and "Chinese famous brand" are not allowed to be used on product packaging or promotional pages:
(3) No words or patterns are allowed to be used on product packaging or promotional pages: The national flag, national emblem, national anthem, military flag, military emblem, and military song of the People's Republic of China are used or used in disguised form on the page; the names of state agencies and state agency staff are not allowed to be used or used in disguised form.
(4) It shall not contain obscenity, pornography, gambling, superstition, terror, or violent content; nor shall it contain national, racial, religious, or gender-discriminatory content.
(5) Advertisements for medical treatment, medicines, medical equipment, and health food shall not use advertising spokespersons for recommendation or certification; minors under the age of ten may not be used as advertising spokespersons.
(6) Except for advertisements for medical treatments, drugs, and medical devices, any other advertisements involving disease treatment functions are prohibited, and medical terms or terms that are likely to confuse the products being promoted with drugs or medical devices are not allowed.
(7) Any citations such as data, statistics, survey results, abstracts, quotations, etc. used in advertisements must be true and accurate, and the source must be indicated. If the cited content has an applicable scope and validity period, it should be clearly stated.
(8) In promotional activities, please use the word "original price" with caution. "Original price" refers to the lowest transaction price with a transaction note that the operator has completed on this trading venue within seven days before this promotion. Price; if there is no transaction within the first seven days, the last transaction price before this promotion will be used as the original price.
(9) Operators who conduct promotional activities by comparing prices with other operators or other sales formats shall accurately indicate the meaning of the compared prices, and be able to prove that the marked compared prices are true and well-founded . Otherwise, it constitutes price gouging.