Start-up companies pay more attention to products and channels, and often pay no attention to trademark brands, which leads to the loss of good opportunities for trademark registration. In particular, some entrepreneurs do not know the awareness of trademark registration strategies, the methods of trademark registration, and how to protect their own trademarks, which means that they will greatly delay the obstacles of entrepreneurs.

the first pit: I didn't realize that my behavior was infringing on others' trademark exclusive right

Didi took the word "Didi" as the name of the taxi product in the past, and I didn't realize the importance of the trademark, so I naturally didn't realize that my behavior was infringing on others' trademark exclusive right. As a result, it was renamed "Didi" only after Didi was infringed.

according to China's trademark law, under the same trademark category, a trademark is exclusive, and it is not allowed to register and use another person's registered trademark repeatedly!

the second pit: there are no professionals, which leads to the delay of trademarks.

As the so-called brand way, trademarks come first. Procrastination usually affects things, and procrastination on trademarks is likely to be related to life and death. When a company doesn't have a professional who is mainly responsible for following up trademark registration, it will delay the trademark again and again, but when it happens, it will be too late.

the third pit: I think we should "grow" the company first, and then register multi-category trademarks.

If after the company grows, the investment and financing will start, and the popularity will start, consumers will know the brand of their own company. In case the trademark has been registered, at that time, the company has invested a lot of publicity expenses, and consumers will also look for it. At this time, either take money to buy authorization, or take money to buy transfer, or take money to start all over again. If the company is not the type of "money is capricious", it is easy to crush its last straw because of trademark problems.