Its traditional products are mainly bottled mineral water, taken from the deep water of Qiandao Lake; in 2003, it launched a mixed fruit drink under the brand of "Nongfu Orchard"; other products include "Scream", " Beverages such as “Farmer Tea”, “Farmer Soda”, and “Water-Soluble C100”.

Where does real differentiation come from? First, we should start from the product itself and implement a product differentiation strategy. The main differentiating factors are: First, features. Product features refer to features that supplement the basic functions of the product. The second is style. Style refers to the visual effect and feeling that the product gives to buyers.

The second is service differentiation and personnel differentiation. Service differentiation refers to providing excellent services to the target market that are different from competitors. Finally, there is image differentiation. Gain a competitive advantage by creating a corporate image that is different from competitors.

Extended information:

Insist on building factories and producing in water sources. Each bottle of Nongfu Spring is clearly labeled with the water source to ensure consumers’ right to know. Nongfu Spring insists on establishing production bases in deep mountains and dense forests far away from cities, and the entire production process is completed in the water source areas.

Every bottle of Nongfu Spring you drink has gone through a long transportation route and come from nature. Nongfu Spring occupies four high-quality natural drinking water sources - Qiandao Lake in Zhejiang, Changbai Mountain in Jilin, Danjiangkou in Hubei, and Wanlv Lake in Guangdong.

Reference: Baidu Encyclopedia—Nongfu Spring