Black toothpaste will be renamed "DARLIE Haolai".

"Let beauty come with smile" means that in the future, the words "black toothpaste" will no longer be seen. The old and new Chinese and English trademarks have changed. I used to ask you what kind of toothpaste you should buy, and you would answer: Black people, hey hey hey. Now if I ask you what toothpaste to buy, you answer: Come on!

The smile element in the Chinese and English strokes, but the iconic green color of the black toothpaste has not changed. The newly launched brand name is also divided into Chinese and Traditional Chinese versions, Simplified Chinese: Haolai, Traditional Chinese: Haolai, English subtitle: DARLIE. The Chinese font adopts an anthropomorphic design, adding arc elements symbolizing smiles into the strokes. It strengthens the brand concept of "beauty comes from smiles" and looks more cute and adorable than before.

Introduction to Black Toothpaste:

Haolai Toothpaste (formerly Black Toothpaste) was founded in Shanghai in the 1930s, and subsequently established production bases in Hong Kong, China, and Taiwan, China, and its sales network also expanded. Then it expanded to Southeast Asia and other overseas regions. Its subsidiary company, Haolai Chemical (Zhongshan) Co., Ltd., is an international enterprise specializing in the development and production of high-quality oral care products. Its main products are "DARLIE" brand Haolai toothpaste, Haolai toothbrushes and Haolai mouthwash.

Over the years, "DARLIE" toothpaste, toothbrushes and mouthwash have become a familiar brand. As a high-quality oral care brand that sells well in mainland China, Hong Kong, Taiwan and Southeast Asia, Haolai toothpaste is the first to use pure natural mint and unique natural flavor formula, making its "cool and strong" its most special feature.