I have a small tobacco shop of 50 square meters and hope to join the convenience store chain

KeDe Convenience Store Co., Ltd.

Regional franchise recruitment plan

1. Corporate profile and business philosophy of Shanghai KeDe Convenience Store Company

Shanghai Kedi Convenience Store Co., Ltd. was established in 1996 and is now a holding subsidiary of Guangming Dairy Co., Ltd., the largest dairy industry in China. At present, the company's stores have expanded to large and medium-sized cities such as Shanghai, Jiaxing, Hangzhou, Xiaoshan, Shaoxing, Ningbo, Kunshan, Taicang, Suzhou, Wuxi, Zhangjiagang, Changshu, Jiangyin, Changzhou, Yangzhou, and Guangzhou. It has a total of 1,000 professional convenience stores integrating three business models: direct operation, entrustment and franchising, with a total annual turnover of more than 1.3 billion yuan.

KeDe company has accumulated a large amount of intellectual property rights and business know-how in convenience store operation and management; KeDe brand has established a good image in the industry and the public; it was "won the top ten in Shanghai in 2004" Franchise Winning Brand", "2004 China Franchise Winning Brand", and established good partnerships with a large number of suppliers. Kedi's intellectual property rights are concentrated in: store location technology, product management technology, market analysis technology, product procurement technology, business intelligence technology, modern logistics, distribution technology, store management technology, etc.

Code Company closely focuses on the core concept of "neighbors are worse than distant relatives", conducts business activities in a spirit of integrity, enthusiasm and tolerance, pursues excellence, contributes to society, and provides consumers with the greatest convenience.

Kedi Company plans to find partners in some county-level cities in southern Jiangsu and northern Zhejiang to carry out regional franchise business (authorized within the scope of county-level cities); through the efforts of both parties, *** will jointly create China A brilliant future for the convenience store business!

2. Conditions for regional franchisees

1. Franchisees are interested in the convenience store industry, ambitious and dedicated.

2. Franchisees have certain experience in the retail industry, and have certain regional management capabilities and market expansion capabilities. (Those with certain store resources will be given priority)

3. Franchisees must be local directly registered legal persons (subject to the regulations of the local industrial and commercial department), and companies established in accordance with the requirements of the local industrial and commercial department.

4. The franchisee has certain financial strength, with a registered capital of no less than 1 million yuan.

5. Franchisees understand the company’s business philosophy.

6. Other conditions recognized by the company.

3. Regional franchise process

1. Franchisees have preliminary negotiations with Kede Company, understand Kede Company’s culture and philosophy, and fill out the customer registration form.

2. Franchisees conduct local market research and preliminary feasibility analysis.

3. Franchisees go to the company for consultation, receive the recruitment plan, and visit the model store.

4. Submit an application for regional franchise.

5. Qualification assessment and verification

6. Sign a letter of intent and pay a deposit

7. Assist franchisees to conduct feasibility analysis and determine regional franchise plans when possible .

8. Sign the franchise contract and pay the franchise fee and deposit.

9. Franchisees open and operate under the guidance of Kede Company; Kede Company provides continuous management support.

IV. Rights and Obligations of Regional Franchisees

1. Once authorized by KeDe's company, the franchisee will exclusively obtain the franchise of "KeDe" convenience stores in a specific area. However, it is not allowed to operate businesses that compete with qualified companies, and it is not allowed to obtain franchise rights from other similar companies.

2. Franchisees have the right to develop directly-operated stores and franchise stores in the business area authorized by Keke Company, and manage and guide the stores according to Keke Company's requirements. At the same time, they are not allowed to use Keke Company as a may conduct any economic or legal acts (such as external contracting, commitment of debts or guarantees, guarantees, etc.) in the name of a company representative or as an employee.

3. Franchisees must accept guidance from qualified companies when developing stores to plan the distribution and density of franchise stores in the region.

4. During the franchise period, the company will provide franchisees with a complete set of Know-how and related manuals to guide operation and management.

5. Franchisees are not allowed to use any other content or form of trademarks without the company’s consent during the business process, nor are they allowed to make any additions, deletions or modifications to the company’s trademarks. If the above situation occurs, The company has the right to order franchisees to make corrections immediately; if franchisees do not make corrections within the time limit, they will bear corresponding economic and legal responsibilities.

6. Franchisees must develop a certain number of stores according to the company's time requirements.

7. The company will provide supporting services according to the specific conditions of the franchisees.

5. Fees paid by regional franchisees

1. Brand licensing fee (one-time): 100,000 yuan;

2. Franchise royalties: per 10,000 yuan to open a store;

3. Franchise management fee: 2% of sales revenue;

4. Information usage fee: 300 yuan per store.

5. Credit deposit: 200,000 yuan. Upon expiration of the cooperation period, the debt will be refunded after all claims and debts have been settled.

6. Support from Kede Company

Kede Company authorizes franchisees to use Kede Company brand, and will also provide support in store location selection, product management, market analysis, product procurement, and business Intelligent and modern logistics, distribution, store management and other aspects will be provided with full support based on the specific situation of franchisees.

7. Benefit Plan for Standard Stores

Reference income situation based on 60 square meters of area

Project costs/income (10,000 yuan) per year

Average annual sales revenue 100

Average annual gross profit 20

Franchise fee 0.67

Franchise royalty 1

Investment in initial purchase price 8

Decoration and decoration fee 4 (annual amortization 0.8)

Equipment purchase fee 8 (annual amortization 0.8)

Salary 5

House rent 5