English name: ESLs for short.

The electronic shelf label system is an electronic display device placed on the shelf that can replace traditional paper price tags. Each electronic shelf label is connected to the shopping mall computer database through a wired or wireless network, and The latest product prices are displayed on the screen on the electronic shelf label. Electronic shelf labels actually successfully incorporate the shelves into the computer program, getting rid of the manual replacement of price tags and achieving price consistency between the checkout counter and the shelves. The electronic price tag system consists of three parts:

1 Application software: Connect with the store’s existing ERP system, export basic product information and price information, and then send the updated data to the store through Ethernet or WIFI Dedicated AP, after completing the data update, automatically recycle the data, and finally confirm the success of each update;

2 Dedicated AP: Receive store modification information through Ethernet and WIFI, and then use wireless signals to modify each product price, and finally the modified information is sent back to the application software, thus ensuring the success of each transmission;

3 Electronic Shelf Label (ESL): Displays the price and basic information corresponding to each product, through wireless The signal receives the change information sent by the dedicated AP. First, the product information in the database is encoded and processed by the host computer through the electronic shelf label system application software, and then the price and other information that needs to be updated is transmitted to the exciter through the Ethernet (or serial communication port); the exciter drives the loop antenna to carry the RF radio signals with product data information are sent to the entire store (the loop antenna here is usually arranged on the ceiling of the store and surrounds the entire store building, limiting the coverage of the RF wireless signal to a specific enclosed space); electronic shelf labels are Wireless data receivers with identification codes can restore the received RF signals into effective digital signals and display them. The electronic shelf label system has two communication functions: point-to-point and group sending, that is: the host computer can A specified tag can be used to transmit data, or all tags can be controlled at once. Each electronic shelf label stores multiple pieces of information about the corresponding products, and sales staff can easily check and check with the help of smart handheld terminal devices.

Shelf labels are placed in special PVC guide rails (the guide rails are fixed on the shelves), and can also be set up in various structures such as hanging or dedicated. The electronic shelf label system also supports remote control, and the headquarters can manage the unified pricing of goods in its chain branches through the Internet. Multiple pieces of information about corresponding products are stored internally, and salespersons can easily check and check with the help of smart handheld terminal devices.