Logos, logos, and trademarks are products of the modern economy. They are different from ancient imprints. Modern logos carry the intangible assets of the enterprise and are the media for the company's comprehensive information transmission. As the most important part of a company's CIS strategy, the logo is the most widely used, the most frequent, and the most critical element in the process of corporate image transmission. The company's strong overall strength, perfect management mechanism, high-quality products and services are all embodied in the logo. Through constant stimulation and repeated portrayal, it remains deeply in the hearts of the audience. Logo design fixes specific things, events, scenes and abstract spirits, ideas, and directions through special graphics, so that when people see the logo, they will naturally associate it with each other and identify with the company. The logo is closely related to the operation of the enterprise. The logo is an indispensable element of the enterprise's daily business activities, advertising, cultural construction, and external communication. As the enterprise grows, its value continues to grow. Someone once asserted: "Even if a fire burns down all the assets of Coca-Cola, Coca-Cola can get back on its feet with its trademark." Therefore, companies with a long-term vision attach great importance to logo design and understand the role of logos. In the early stages of enterprise establishment, a good logo design is undoubtedly an important carrier for the accumulation of intangible assets in the future. If it cannot objectively reflect the corporate spirit, industry characteristics, and scientific modeling A beautiful logo will cause unnecessary waste and losses to the company as it develops and undergoes changes and adjustments. After the Bank of China changed its logo, only the outdoor media that were removed and replaced nationwide caused a loss of 20 million yuan. In the business field, LOGO means logo or logo. The logo of various common products is the logo, which is also the brand name. Including words, graphics, letters, numbers, three-dimensional logos and color combinations, as well as combinations of the above elements, can be applied for registration as trademarks. The logo of a trademark should also have distinctive features and be easy to identify, so that consumers can distinguish the products or services marked by the trademark from similar products or services marked by other trademarks. Edit this paragraph LOGO and production in the Internet LOGO is mainly a graphic mark used by various websites on the Internet to link to other websites, representing a website or a section of a website. 1. The role of LOGO 1. LOGO is a sign and portal that links to other websites and allows other websites to link. The reason why INTERNET is called "Internet" is that various websites can be connected to each other. In order for others to enter your website, you must provide a portal for them to enter. The graphical form of LOGO, especially the dynamic LOGO, can attract more attention than text-based links. This is especially important in today’s age of competition for eyeballs. 2. LOGO is an important reflection of the website image. How can a well-dressed person let his business card be stained? As far as a website is concerned, the LOGO is the business card of the website. For a website that pursues elegance, the LOGO is its soul, the so-called "finishing point". 3. LOGO can make it easy for the audience to choose. A good LOGO will often reflect certain information about the website and its creator, especially for a commercial website, from which we can basically understand the type or content of the website. This will be highlighted in a link page full of various logos. Think about it, when your audience is looking for a website with specific content they want among a large number of websites, how important it is to have a LOGO that allows people to easily see the type and content of the website it represents. 2. International Standards for LOGO International Standards for LOGO In order to facilitate the dissemination of information on the INTERNET, a unified international standard is needed. In fact, there is already a whole set of standards like this. Regarding website LOGO, there are currently three specifications: 1. 88*31 This is the most common LOGO specification on the Internet. 2. 120*60 This specification is used for general-sized LOGOs. 3. 120*90 This specification is used for large LOGO.

4. Tools and methods for making LOGOs It seems that there is no special software for making LOGOs, but in fact there is no need for such software. The image processing software we usually use or the animation production software (if you want to make an animated LOGO) can be well qualified for this job, such as FIREWORKS, PHOTOSHOP, Easy GIF Animator, etc. The method of making a LOGO is no different from making ordinary pictures and animations. The only difference is that its size is specified. Today's LOGOs are mainly based on pictures, especially GIF pictures, with a small amount of FLASH animations. 3. LOGO design process 1. Research and analysis - a logo is not just a combination of graphics or words. It is based on the company's structure, industry category, business philosophy, and fully considers the objects and application environments that the logo comes into contact with, and provides the company with Developed standard visual symbols. Before designing, you must first have a comprehensive and in-depth understanding of the company, including business strategy, market analysis, and the basic wishes of the top leaders of the company. These are important basis for logo design and development. Understanding competitors is also an important step. The recognition of a logo is based on the understanding of the competitive environment