First, set up trade associations to coordinate listing and expand market influence. It has organized 17 large-scale aquatic products enterprises in lakes and reservoirs, including Taibai Lake Fishing Ground directly under the municipal government, to initiate the establishment of Huanggang Aquatic Products Enterprise Association to guide the production, processing and sales of aquatic products enterprises in the city, coordinate the sales of member enterprises, increase the sales radius of aquatic products, stably develop several key professional aquatic products markets, establish the reputation of aquatic products in the city, and expand market influence.
the second is to start the work of brand declaration and strengthen the promotion of brand packaging. According to the connotation of natural, humanistic and cultural background and the current market demand, it is planned to apply for the registration of the trademark of "Huanggang Fat Fish", which will be built as the key trademark of aquatic products in the city, carefully packaged, vigorously promoted and widely publicized, and strive to make the brand of "Huanggang Fat Fish" famous in Hubei and enjoy a good reputation throughout the country after 2-5 years of efforts. According to incomplete statistics, the annual output of "Huanggang Pangtou Fish" is more than 1, tons, of which the large-scale output of more than 5 kg is 15, tons. It is the biggest fist product sold outside the city and sells well all over the country. Through joint efforts to create the brand of "Huanggang Pangtou Fish", the output value can be 1 billion yuan, and the profit can be increased by 2 million yuan.
the third is to study marketing strategies and strengthen the docking with professional markets and supermarkets. By inviting in and going out, organizing to participate in large-scale trade fairs related to products will open up sales channels, set up sales windows and build marketing networks in major cities, and finally achieve the docking work with professional markets and supermarkets, continuously expand the influence of brands and improve sales effects.
the fourth is to strengthen the docking with the tourism industry and promote brand building and sales. With the rapid development of tourism in recent years, all localities have made a big fuss about "Fat Head Fish in Huanggang". The leisure fishery catering around "Daba Fish Head" in Wuxue and Paradise Lake in Luotian has developed well, and has formed a regional brand reputation, which has played a positive role in expanding the publicity influence and promoting the brand construction and sales of "Fat Head Fish in Huanggang".
the fifth is to plan the intensive processing construction projects and effectively promote the brand building. At present, the export of freshwater fish processing is still a weak link in the aquaculture industry, especially the chubby fish, which accounts for about one-fifth of the freshwater fish farming output in the city. In the medium and long-term industrial planning, it is necessary to support related processing projects and enhance its industrial scale. The freshwater fish processing project of Qichun Aquatic Frozen Processing Factory, which was completed and put into operation in January 29, uses advanced technology to process ordinary and low-value freshwater fish into instant food with unique flavor. At present, it can transform 5 tons of processed products and create an output value of more than 1 million yuan. The completion and commissioning of the project has improved the transformation and value-added ability of products, extended the industrialization chain and expanded the brand influence scope.