Lexus is produced in Japan and is a luxury brand under Toyota.

The English name of Lexus is Lexus, which is similar to the English word Luxury. The car logo uses the initial letter L of Lexus, surrounded by an oval symbolizing the earth, implying that Lexus is spread all over the world.

Lexus’ first model is the Lexus-LS400 in the North American market. It currently has luxury hatchback models CT, luxury sedans IS, ES, GS, LS, luxury SUV models NX, RX, LX, and luxury sports car RC. , LC and other series models.

Source of brand logo

The Lexus automobile trademark uses the capital letter "L" of the car name "Lexus", and the outside of the "L" is surrounded by an oval. The oval represents the Earth, indicating the presence of Lexus cars around the world.

The L letter is surrounded by an ellipse. According to the official statement of the Toyota Motor Sales Company of the United States, the arc of this ellipse was modified according to precise mathematical formulas. More than three designers and advertisers were involved, and it took more than half a year. Time to finish: This logo stood out, beating five design pitches.

In 1987, Molly Sanders, the head of Molly Designs Inc., spent three months crafting this unique oval and L. It replaced the original most promising version - an L without a circle that looks like a seagull's wing.