Packaging design is a very important link in the production and sales of goods. It not only provides practical functions such as effective product protection, easy storage and transportation, but also plays an important role in establishing brand image and communicating with customers. Carrying an extremely important mission. According to different product characteristics and target market needs, packaging design can be divided into the following types:

Brand-type packaging design: dominated by unique brand elements, trademarks, LOGO, colors and other visual identification symbols, It aims to strengthen the brand image and spread the brand value, while allowing consumers to quickly recognize the brand and have the desire to purchase. For example, the packaging of well-known brand beverages such as Coca-Cola and Pepsi-Cola has obvious brand colors and different watermark logos.

Functional packaging design: This type of packaging design style emphasizes the practical value of the product and the satisfaction of use needs. Therefore, when designing packaging, it is necessary to consider aspects such as product moisture-proof, light-shielding, sealing, easy opening or green and environmentally friendly, etc., and try to optimize user demands. For example, the shelf life of delicacies cannot be achieved without sealed packaging.

Creative packaging design: This kind of packaging design is more based on the appearance of the product itself and the characteristics of the sales environment, adding artistic elements to its appearance rendering to attract consumers' attention and improve competitiveness. Types include some high-end gifts, customized daily necessities, decorative products and sharing of traditional ethnic cultural products. For example, lucky money red envelopes with the character "福" are usually designed with Chinese basic culture as the theme during the Spring Festival, while also enhancing the home atmosphere.

Environmentally friendly packaging design: As people's attention to sustainable development issues continues to increase, environmentally friendly packaging design has become a very popular trend. This type of design aims to reduce packaging costs, environmental pollution and energy waste by using recyclable or biodegradable materials. For example, some high-quality preserved fruits are packaged in pollution-free gourmet green packaging, giving people a healthy and environmentally friendly eating experience.

In short, packaging design plays a very important role in the production and sales of goods. Excellent packaging design includes multiple elements such as good modeling impression, rich colors and detailed plans, catering to customer needs and according to the market The situation not only highlights the brand image, but also brings higher added value to the product.

Zhonghui Design packaging design works

The above are the answers from Zhonghui Design, a professional packaging design company. I hope it will be helpful to everyone.