Lexus is a national brand in Japan. Lexus, founded in 1983, is a world-renowned luxury car brand under Toyota Group of Japan. In 2005, Lexus successfully entered the Japanese domestic market, and thus became a luxury car brand with sales all over the world.
Brand history:
The English name of Lexus is Lexus, which is similar to the English of luxury. The logo uses the initials L of Lexus and is surrounded by an ellipse symbolizing the earth, which means that Lexus is all over the world.
The first model of Lexus is the Lexus LS400 in North America. At present, there are luxury hatchback models CT, luxury cars IS, ES, GS, ls, luxury SUV models NX, RX, LX, luxury sports cars RC, LC and so on.
Lexus is a luxury brand owned by Toyota in Japan. In the United States in the 1940s, it was generally believed that if you want to buy a luxury car, you should choose Mercedes-Benz BMW. If you want to buy a cheap car, Toyota is the most popular choice. Until the 1960s, the values of the younger generation were different from those of the older generation. They are fanatical fans of Toyota and have enough spending power.
This allows Toyota to see opportunities in the luxury car market. After six years of research and development, Lexus was born in 1989, becoming the best-selling imported luxury car in the United States, and even driving Cadillac off the throne of luxury car sales.
Which country is Lexus from?
Lexus is a world-famous luxury car brand under Toyota Group of Japan. Founded in 1983, it took only ten years to surpass the sales of Mercedes-Benz and BMW in North America. Since 1999, it has been ranked first in luxury car sales in North America. Lexus is an independent premium car brand sold by Toyota Motor Corporation of Japan in North America, Europe, Asia, the Middle East, Latin America, Africa and Oceania. In 2005, Lexus entered the Japanese domestic market and became a luxury car brand with sales all over the world. At first, Lexus took "eager pursuit of perfection" as its propaganda slogan in the United States, and later took "pursuit of perfection" as its marketing motto in countries and regions around the world. Until 20 13, its slogan was changed to AmazinginMotion. 1In August, 983, Mr. Toyoda Hideyoshi, the president of the Japanese industrial giant Toyota Motor Corporation, held a high-level secret meeting attended by the first-class elites in the Japanese automobile industry. Mr. Hideyoshi Toyota raised a shocking question: "After accumulating half a century's experience in automobile R&D and manufacturing, can Japan make a top-class car that can stand out in the world?" In other words, the direct competitor of this new car will be a well-known European car brand. Everyone realized that what he raised was not only a question, but also a comprehensive challenge to the Japanese automobile industry. However, everyone present was very determined, "Yes, we can!" As an answer, we all know that this is not an impulsive reaction, but a group of experienced and skilled professionals' firm commitment to the future mission.
After several years of painstaking research, it finally went public grandly and was a success in World War I..
J. D.PowerandAssociates, a global market consulting company, released the 20 13 American automobile reliability research report. Lexus, a luxury brand owned by Toyota, won the championship again, and set a new record for the evaluation with the score of 7 100 vehicles.
The brand Lexus was first launched in North America, because the pronunciation of "Lexus" is similar to the word "luxury" in English, which reminds people of the impression that the car is a luxury car. Lexus Lexus automobile trademark adopts the capital letter "L" of the automobile name "Lexus" and is surrounded by an ellipse on the outside of the "L". The ellipse represents the earth, which means that Lexus cars are all over the world.
Logo trademark
Lexus new logo image
According to the official statement of Toyota Motor Sales Company of the United States, the L letter surrounded by an ellipse is decorated and used according to an accurate mathematical formula.
It took more than three designers and advertisers more than half a year to complete: this excellent logo beat five design competition presentations. 1987, Molly Sanders, the head of Molly Design Company, spent three months elaborately making this unique ellipse and L, replacing the most promising version at first-an L that looks like a seagull's wing but has no circle.
The new Lexus logo made its debut at the Los Angeles Auto Show in June1988+1October.
1986 10, the top management of Toyota American Sales Company and luxury car R&D department held a meeting to discuss the naming of new models. Finding a suitable name is like a hot potato. Must be elegant, but not feminine; Be noble, but don't be sissy; Natural and graceful, but not unscrupulous. It must be unique and outstanding.
LippincottMargulies, a brand management company in new york, has compiled a list of 2 19 possible names. They filtered out the last 10 from the original list. Then after further debate, the list was narrowed down
Where is Lexus made?
Lexus is made in Japan.
Lexus, founded in 1983, is a world-renowned luxury car brand under Toyota Group of Japan. It only took more than ten years for the brand to sell more than Mercedes-Benz and BMW in North America.
Lexus was first introduced in North America, because the pronunciation of "Lexus" is similar to the word "luxury" in English, which reminds people of the impression that the car is a luxury car. Lexus Lexus automobile trademark adopts the capital letter "L" of the automobile name "Lexus" and is surrounded by an ellipse on the outside of the "L". The ellipse represents the earth, which means that Lexus cars are all over the world.
Service concept:
Lexus customer service is based on their "Lexus promise" to customers: "Lexus will treat every customer as if we were entertaining guests at home."
This commitment was first tested in 1989. It is because there is something wrong with the wire of the brake light that a brand-new LS400 model needs to be voluntarily recycled. The owner doesn't have to pay any fees. For convenience, the car will be cleaned and refueled. Car owners are surprised by this.
Which country is Lexus made in?
Japan.
Lexus is made in Japan. It is a luxury car brand owned by Toyota Motor Corporation of Japan. Lexus was translated as Lexus in China in the early days. On June 8, 2004, Toyota announced that it would change its Chinese translation name from Lexus to Lexus.
Lexus is committed to evolving into a more emotional and wonderful lifestyle brand with an unprecedented brand-new slogan. In the new development chapter, Lexus and consumers perceive and enjoy the touching and extraordinary life experience together.
Which country is Lexus made in?
Lexus is made in Japan. It is a luxury car brand owned by Toyota Motor Corporation of Japan.
Lexus, founded in 1983, is a world-renowned luxury car brand under Toyota Group of Japan. It only took more than ten years for the brand to sell more than Mercedes-Benz and BMW in North America.
Since 1999, Lexus brand 1 1 year has been the number one luxury car sales in the United States. In 2005, Lexus successfully entered the Japanese domestic market, and thus became a luxury car brand with sales all over the world.
At first, Lexus took "eager pursuit of perfection" as its propaganda slogan in the United States, and later took "pursuit of perfection" as its marketing motto in countries and regions around the world. Until 20 13, its slogan was changed to AmazinginMotion. In 20 17, the Chinese definition of global new brand image was officially announced-"What you have never seen and what you have explored are extraordinary".
In 20 19, the cumulative sales of Lexus in China exceeded 1 10,000 vehicles; In 20 19, the annual sales volume of China was 20052 1 vehicle, up by 25% year-on-year. In March 2020, BrandFinance released the report of the Top 500 Most Valuable Brands in the World in 2020, and Lexus ranked 200th. From June 5438 to February 65438, 2020, the global cumulative sales of Lexus reached 7 18 and 7 15 vehicles. By the end of April, 20021,the global cumulative sales of Lexus electric vehicles reached 2 million.
Brand logo:
Lexus was first introduced in North America, because the pronunciation of "Lexus" is similar to the word "luxury" in English, which reminds people of the impression that the car is a luxury car. Lexus Lexus automobile trademark adopts the capital letter "L" of the automobile name "Lexus" and is surrounded by an ellipse on the outside of the "L". The ellipse represents the earth, which means that Lexus cars are all over the world.