Who can give me a Nokia case analysis based on market planning?

Nokia has established trade relations with China since the 1950s. In 1985, Nokia opened its first office in Beijing and began its initial development phase in China. In the mid-1990s, Nokia established a joint venture in China to achieve localized production and gradually developed it into Nokia's main global production company. Base; Entering the new century, Nokia is deeply involved in the development of China's information industry by strengthening close cooperation with China in the latest communication technology fields, and is committed to developing China into Nokia's global talent base.

As the mobile phone brand with the highest market share in the world (180 million units shipped in 2003, accounting for 34.8% of the global market share), Nokia launches many new phones every year, like this year The low-end products launched include the butterfly phone 2300, the high-end ones include the smartphone 9500, Nokia's first foldable phone 7200, and the more unusual 6820 with dual keyboards (called a big-mouthed crocodile by a previous netizen:). There are many ways to classify Nokia mobile phones according to different standards.

2005

In December, China Mobile Communications, Motorola and Nokia jointly launched the "Green Box Environmental Protection Plan-recycling of discarded mobile phones and accessories" jointly launched by the three companies in Beijing. joint action".

In November, Nokia's "Complete Mobile Life 2006" conference was held in Beijing. Nokia's latest mobile devices, technologies, services and solutions were comprehensively displayed at the meeting.

In October, China Putian and Nokia signed a joint venture contract to jointly develop and produce 3G mobile communication network products and solutions.

In September, the groundbreaking ceremony for the Nokia Innovation Software Park was held in Hangzhou, taking the strategic cooperation between Nokia and Zhejiang Province to a new level.

In August, Nokia Chengdu R&D Center was established, Sichuan Telecom-Nokia Value-Added Business Application Center was unveiled at the same time, and Nokia signed cooperation agreements with Sichuan Telecom, University of Electronic Science and Technology of China and Chengdu Digital Entertainment Software Park.

In July, Nokia signed an international procurement strategic cooperation agreement with Wuhan Fangu Electronic Technology Co., Ltd. in Hubei, and the localization strategy is improving day by day.

In June, Nokia actively supported the "Long March to Aid Students" public welfare activity, using technology to convey love.

In May, the first phase of the Xingwang Industrial Park was increased and expanded, and the signing ceremony for the launch of the second phase was held in Beijing.

In February, Nokia (China) held a celebration event for its 20th anniversary.

On January 4, the merger of four major productive joint ventures was completed and Nokia Capcom Communications Co., Ltd. was established.

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2004

Nokia launches its first GSM foldable phone Nokia 7200

Guangdong Mobile and Nokia ***Co-promoting the "Wireless Push to Talk" business

Nokia China launched an employee volunteer activity to donate school supplies to primary and secondary school students in Bianba, Tibet. This event received great attention from company leaders and positive response from employees and partners in dozens of office locations across the country.

Nokia sponsored the "International Diving Championship Tour" and presented 30 Nokia 6600 mobile phones to the divers competing in Athens, wishing them to "gather their dreams and create greater glory" at the Olympics.

Nokia has launched the "Nokia Wise and Courage Heroes Club" event in 22 universities across the country, including Hong Kong and Taiwan, to educate and advocate college students to establish a correct outlook on life, comprehensively improve their overall quality, and maintain a healthy body. Enter society in a vibrant and energetic state.

In May, Nokia Chairman and CEO Jorma Ollila visited China and announced the expansion of Nokia's R&D scale in China.

In April, the first Nokia Asia-Pacific Integrated Distribution Center, responsible for network product logistics operations, settled in Suzhou Industrial Park. The establishment of the center marks that China has become an important part of Nokia's global logistics and supply chain.

Since January, Nokia has won the first place in China’s overall mobile phone market.

2003

Nokia announced that it would integrate its four production joint ventures in China.

Nokia established the Asia-Pacific New Business Development Center, a corporate innovation organization, in Shanghai.

Nokia launched 15 mobile phone products in China and won the first place in China's GSM mobile phone market.

Launched the Nokia 3650, the first image mobile phone capable of shooting video clips in the Chinese market.

Launched the Nokia 6108, the first product of its "Miaobi" series.

Launched its first music phone Nokia 3300.

Launched its first CDMA1X mobile phone, the Nokia 2280, which uses Nokia's own CDMA chip.

Nokia and Huawei signed an agreement under which both parties authorize each other to use WCDMA-related patents, including the manufacturing and sales of WCDMA infrastructure worldwide.

Nokia signed an 800 MHZ TETRA IP digital trunking communication network contract with the Tianjin Public Security Bureau. This is China's first TETRA IP network and the largest public security TETRA project in mainland China.

Nokia and Beijing Zhengtong Network Communications Co., Ltd. *** jointly established the Beijing Wireless Government Network.

Nokia and Hainan Mobile cooperated to build the Xisha GSM mobile network, allowing China Mobile to extend network coverage to the southernmost tip of the motherland.

Hutchison 3G HK and Nokia *** jointly deploy the core network equipment of its third-generation (3G) WCDMA network.

2002

Nokia and China Mobile signed a memorandum of understanding on cooperation in the field of mobile data applications. The specific cooperation content of the memorandum will involve multimedia messaging services (MMS), location-based services (LBS) and other 3G-oriented data services.

Nokia and Fujian Mobile successfully sent China's first GPRS-based multimedia message (MMS) using the Nokia 7650 mobile phone on the entire live network.

Hong Kong CSL Company selected Nokia's multimedia information service solution to launch Asia's first multimedia information service.

Nokia and China's leading operators successfully completed Asia's first multimedia messaging service (MMS) roaming and interconnection based on GPRS network.

Nokia launched China's first 3G WCDMA packet data phone based on the 3GPP R99 2001 June version standard through its 3G commercial network and dual-mode terminals on the experimental network in Beijing, China.

Nokia launches Nokia 3610 for the Asia-Pacific market. This is Nokia's first product completely designed and developed by the Nokia Product Development Center in Beijing.

Nokia D500 multi-service access platform has become the first approved next-generation broadband access product in China.

Nokia launches Nokia 7650, the first imaging mobile phone with built-in digital camera in the domestic market.

Nokia Hangzhou R&D Center has officially opened, and it will cooperate closely with local R&D partners in 3G R&D.

Nokia and ZTE successfully completed the WCDMA system interconnection test (IOT) based on the 3GPP R99 2002 March version in Beijing.

2001

2001 Nokia's exports from China exceeded 2.5 billion euros, continuing to maintain its status as the largest foreign export company in the industry.

Nokia took the lead in signing a memorandum of understanding with China Mobile to jointly support an open mobile framework and ensure the realization of a complete global mobile business market.

StarNet (International) Industrial Park, a world-class high-tech industrial base established by Nokia in China, announced its opening.

Nokia and China.com Group *** jointly launched mature products based on broadband networks for the first time.

Nokia, Fujian Mobile and Shanxi Mobile deployed Nokia's innovative location-based services solution for the first time in China.

Nokia launches the first full-featured mobile phone designed for China.

Nokia took the lead in passing the Ministry of Information Industry’s 800MHz TETRA equipment model approval test. Nokia and Hubei Quantong Telecom Co., Ltd. launched the first officially operational 800MHz TETRA system test network in mainland China.

Nokia has become the only manufacturer that can provide the world's smallest and most advanced TETRA terminal - THR850 and a TETRA system with Chinese capabilities.

Nokia and Fujian Mobile jointly built China's first multimedia information service trial network in Quanzhou, Fujian, and successfully sent the first multimedia message on the existing network.

2000

Launched the world's first GPRS network compatible with the latest commercial standards in China.

China's first large-capacity I-series switch system was settled in Fuzhou.

Signed China's first commercial WAP contract.

Signed the first GPRS-based WAP service in China and the world.

The first to introduce IP and WAP technology into digital trunking systems.

Nokia D50e is the first DSLAM product in China to obtain a network access certificate from the Ministry of Information Industry.

1999

Take the lead in launching the first WAP mobile phone Nokia 7110 in China.

Collaborate to build China’s first next-generation Internet IPv6 experimental network.

Provide Asia's first GPRS network to Taiwan.

Collaborate to establish a WCDMA experimental network.