First, by looking at the Longines watch dial to identify the true and false, some famous Swiss watches have particularly fine letter marks on the dial. Longines watches are printed with small numbers and marks at the lower end of the dial number 6. Look at the dial of Longines watch, and you can tell the true from the false. Some famous Swiss watches have particularly fine letter marks on the dial. Longines watches are printed with small numbers and marks at the lower end of the dial number 6. Indicates the movement number and disc number.
Fake watches: most of them don't have these figures. Some counterfeit watches also print some marking letters on the dial, but they are generally defective, or the dial characters are set incorrectly, the dial characters or trademark letters and patterns are not set tightly on the dial, and there are many scratches on the dial, so there is no such ultra-micro marking pattern. At the same time, some dial characters are set higher, which makes the front end of the watch pointer tilt upward, resulting in the pointer not being parallel to the disk surface.
2. Observe the back cover and logo of the case: For genuine brand-name watches, especially men's watches, the back cover of the case is engraved with the brand name of the watch, the name of the country of manufacture in English, and the all-steel or steel-rich, shockproof and antimagnetic logo, and the trademark pattern dedicated to the brand name of the watch is engraved. Some watches are also engraved with numbers, indicating the movement number and case number.
Fake watch: there are few (or no) letters on the back shell, which are thick and fuzzy, and there is no mark of shell number or movement number. New original watches usually have a layer of film on the back cover, such as Nissan Oriental and Citizen Women's Watch. A gold-plated watch made in Switzerland. Letters are engraved on the open gear of the case, indicating the gold plating amount of the case. Fake watches don't have this sign. The edges of fake longines watches are mostly laser lines, but the real ones are polished.
Third, check the handle of the watch: the handle of the famous brand watch is printed with trademark letters. Some handles of fake Longines watches have no letters, and some are marked with letters, but most of them are thick and fuzzy.
Fake watch: a fake watch with a calendar and a weekly calendar. From the calendar window, the outer side of the calendar dial leans backward, and it can be seen that some calendar dials are made of plastic.
Naturally, Longines, symbolized by flying wing hourglass, is a well-known brand owned by Swatch Group S.A, a watch manufacturer, with its business all over the world 150 countries and numerous sales outlets in China. Longines was founded in Sofia, Switzerland in 1832, and has a history of 185 years. As a timekeeper of the world championships and a partner of the International Federation, Longines watch brand not only has a long and splendid history, but also enjoys a world-renowned reputation for its elegant watches.
Longines watches have many series and models, among which Longines Prima Luna, Longines DolceVita and La Grande Classique de Longines, the representatives of elegant series, are well worth buying.
In addition, there is a famous craftsman series that embodies the charm of mechanical movement, and it is also a very popular series. If you are interested in mechanical sports, you can pay more attention to this series.
In recent years, retro watches are hot, and Longines' classic retro products are also very interesting. Several classic watches in the past are very fashionable and distinctive, and you can learn about them if you like them.
Before answering this question, let's talk about "Made in Switzerland". We all know Longines are real Swiss watches.
The words "Made in Switzerland" are usually printed directly under the dial to indicate the place of origin.
The Swiss Watch Association has made a very detailed explanation and very strict restrictions on "Made in Switzerland". Its basic logic is that the more processes completed and parts used in Switzerland, the higher the proportion of the total, the better the product quality, and only excellent products can be labeled as "Made in Switzerland".
More specifically, the label "Made in Switzerland" must meet the following three basic conditions:
1, watch movement must be Swiss;
2. The steps of assembling the movement into the watch must be completed in Switzerland;
The watch must be finally tested in Switzerland.
As for what is a "Swiss movement", this provision also gives clear provisions:
1, the movement must be assembled in Switzerland;
2. This movement has been tested in Switzerland;
3. Swiss local parts (the cost of purchasing or manufacturing parts) must account for more than 50% of the total value of the movement.
So, as long as you buy a genuine Longines watch in China, you buy a real Swiss movement.
At present, there are three main channels to buy genuine watches in China: regular imports of licensed goods, parallel imports and Hong Kong assembly goods (all parts are original and genuine).
Longines is a famous Swiss watch at home and abroad and enjoys a high reputation all over the world. Longines watches are now selling well all over the world, and there are also many specialty stores and counters in China. Longines has a history of several decades in China, with branches and after-sales centers in China, Shanghai and Beijing. Not only can you buy authentic Swiss Longines watches in China, but you can also enjoy the after-sales service with uniform global quality. Longines' global spokesmen are many well-known China people, such as Aaron Kwok, Lin Chi-ling and Eddie Peng Yuyan Yuyan. This year 165438+ 10 is the 85th anniversary of Longines brand/kloc-0. In June, there will be a grand brand history exhibition in the ancestral temple in Beijing, and the next global spokesperson will announce it. It is said that he is also from China.
Open Longines official website or go to Longines store/counter, take out a Longines watch and look at the six o'clock position at the bottom of the dial. Basically, the words "Switzerland" or "Made in Switzerland" are all on it. Such words can't be written casually, which is a quality guarantee made in Switzerland.
Made in Switzerland "Made in Switzerland" is a symbol of quality and standard in the world watch industry; . Thousands of watches made in Switzerland are widely marked with this symbol, which represents exquisite craftsmanship and accurate time. As a gold-lettered signboard in Switzerland, it represents the guarantee of quality.
In order to protect the quality and reputation of Swiss manufacturing, the relevant Swiss laws and regulations have long made detailed comments on "Made in Switzerland". In the Swiss federal regulations on the use of the "Switzerland" logo, the requirements that must be met when using watches made in Switzerland are specified in detail.
This regulation was promulgated in 197 1. In June 2007, the Swiss Watch Industry Federation voted to adopt a new scheme to further tighten the use standard of "Made in Switzerland".
The plan mainly involves Swiss watches and their
Internal structure of clock
mechanical watch
Longines watch is a good watch, and there are many specialty stores in China, especially in Guangzhou. Of course, domestic specialty stores or prestigious watch banks will feel more at ease, but before payment, be sure to check whether the serial number of the watch matches the warranty card and affix the seal of the specialty store; Pay after completing the formalities. If you really want to buy Longines watches, you can go to Hong Kong, which is convenient and cost-effective. Of course, it is best to buy a longines watch when traveling in Europe. ) Hong Kong vigorously promotes Longines watches. The Jockey Club holds Longines Watch International Horse Racing Day in June+February, 5438 every year, attracting many horse fans to enter the stadium or buy Longines watches with commemorative value at the racecourse store. In addition, many commercial buildings in Hong Kong can find specialty stores, such as Harbour City in Tsim Sha Tsui, Kowloon, G 17, Tsim Sha Tsui Baili Shopping Avenue (Exit E of Tsim Sha Tsui Subway Station), No.52 Enping Road in Causeway Bay (near Exit F of Causeway Bay Subway Station), Times Square in Dixon Street in Causeway Bay (Exit A of Causeway Bay Subway Station) and so on. In shops in Hong Kong, you can buy genuine watches with one-stop warranty service. Generally there is a discount of 8- 10% or even 20%. Sincerely! I hope I can help you.
As long as it is a formal place, you can buy authentic Longines watches, whether at home or abroad. Therefore, the key is not whether you can buy genuine longines with Swiss movements in China, but where to buy them.
For example, if you go to Longines stores, Longines counters in shopping malls, or well-known domestic watch companies such as Hendry, Hendry and Hendry, you can buy genuine Longines with Swiss movements. However, if you are greedy for cheap money and buy so-called discounts, clearance and replica money that are much cheaper than the online public price, then these are basically fake watches. Since it is a fake watch, the movement is probably not a Swiss movement, but a domestic movement or a Japanese movement. Moreover, it should be noted that with the improvement of counterfeiting technology, even if some watches use Swiss movements, they are not necessarily genuine longines. So, remember to go to a regular place to buy longines.
Watch the World holds that Longines has achieved a good balance in design, marketing and pricing, and has performed well in the global market, especially in China. Longines are mostly elegant in design, and the price of mainstream styles is generally above 65,438+0,000, which is more popular among consumers. This is also a brand closely related to equestrian. He has sponsored world-class equestrian competitions for many years and released some equestrian-related watches.
The words "Made in Switzerland" are not printed in white. You know, Switzerland is very strict with it, and it stipulates the requirements that Swiss-made watches must meet. The basic principle of this regulation is that at least 80% of the manufacturing value of mechanical watches should be completed in Switzerland, and at least 60% of the manufacturing value of electronic watches should be completed in Switzerland. In addition, at least 80% of the parts should be completed in Switzerland, so that you can understand whether you can buy a real Swiss movement in China. If your cousin is still at ease, I'll take you to Longines Direct Store to feel it.
Shanghai longines direct sales stores
Address: No.544 Huaihai Road
(Shanghai Direct Store with Fastest Replenishment)
Longines Watch now has six direct stores in Chinese mainland, and the rest are agency stores, including two direct stores in Shanghai. One is located in Shanghai Hongyi Plaza Direct Store, No.299 Nanjing East Road, and the other is located at No.544 Huaihai Middle Road. I will choose Huaihai Road as an introduction. There are many high-end categories here, and the replenishment is fast. High-end products can be purchased directly without placing an order.
Beijing longines direct sales stores
Address: Wangfujing, Beijing
Longines Watch Beijing APM Direct Store opened in May 20 14, located in the center of Wangfujing, Beijing, adding another beautiful scenery to the trend gathering place in Beijing. To celebrate the opening of the new store, Lingzhi, the elegant image ambassador of Longines Watch, also made his debut, and 80 square meters is still curved.
Chengdu longines direct sales stores
20 13 The first direct store in Southwest China officially opened, and the store is located in raffles city, Chengdu. As a famous watch distribution center, it has also kept pace with Shanghai. Unfortunately, as a direct store, the square of the storefront is small, so it is impossible to adopt the consistent arc design. Moreover, the price competitive advantage of direct stores in Chengdu is far less than that of agent stores, and the high-end styles are not as good as those of two stores in the north, with less discounts and general operating conditions.
Advantages of direct sales stores
As mentioned in the question, many cousins are worried that the watches are not made in Switzerland and are worried about the quality of the watches. The quality of direct stores is absolutely reassuring. The main advantage is that there are many kinds of high-end watches in direct stores, such as Longines' classic retro series, and even these high-end models with a public price of about 70 thousand can be seen in direct stores.
Tips for buying watches: I think as long as it is a verifiable institution, the quality is still reassuring. The advantage of direct stores is that high-end styles don't need to be ordered, and the styles are complete, but the discount is really unsatisfactory. Some styles have no discount, and the high-end models also say 15% discount, which obviously makes my cousin dissatisfied.
Would you choose to buy a watch in a direct store? )
A man wandering between black and white watches
Senior professionals who can choose watches.
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Not really, just a rough idea. At present, there are three main channels for domestic watches: 1, regular imported licensed goods, and complete certificates and invoices. General stores and franchise stores are all like this, and the price is at most 20% off; 2, parallel channels, many self-operated watches in a certain east are this kind, which is about 10% cheaper than franchise stores, and the general quality is no problem; 3. The assembly price of parts imported from Hong Kong can reach 50% to 60%, and the quality after assembly is acceptable, but it is difficult to guarantee after sale. As for one or two thousand watches, let's put them on the stalls. Limited understanding, welcome to correct me!
The answer is yes: yes.
If you want to buy genuine licensed Longines, you have to go to an authorized store designated by Longines. Don't worry, Longines bought from Longines officially designated authorized stores are absolutely authentic.
If you only know which store is the official authorized store? You can open Longines official website and find out whether there are officially designated authorized stores in your city (or nearby cities). Generally, there will be authorized stores in cities above prefecture level, so you can buy them with confidence.
Finally, there is no price advantage in buying longines in China. If it is convenient, you can still consider buying it at an authorized store in Hong Kong.
I bought it in Hong Kong six years ago.