Explain the benefits that intellectual property brings to enterprises according to several categories of intellectual property:

1. Applying for a patent has the following benefits:

1. Obtaining a monopoly Rights:

Patent owners can directly prevent corresponding competition from business rivals and obtain higher profit returns.

2. Earn royalties: For a patent, even if there is no immediate market demand, it is likely that people will realize the use of the patent in the future and be willing to pay royalties. The American Xerox Company invented graphics User interface, but did not apply for a patent. Later, Microsoft and Apple used the graphical user interface as the basis of their personal computer operating systems. Preliminary estimates indicate that Xerox has lost nearly 1 billion US dollars in license fees. On the other hand, , IBM obtained US$1.7 billion in revenue by transferring patents in 2001.

3. As a defensive shield: If the inventor fails to apply for a patent at the first time, competitors will get there first. At that time, all the inventor's research and development efforts will be in vain, and the inventor himself will not be able to use it. own scientific research results.

4. Assist in developing foreign markets: At present, more than 170 countries and regions in the world have established and implemented patent systems. Many foreign buyers, especially American buyers, will require local manufacturers or sellers to prove It owns the intellectual property rights of its products to protect itself from being involved in infringement lawsuits, so that it is willing to conduct transactions.

5. Win the big with the small and enhance the competitiveness of enterprises: Patents are equally important to large, medium and small enterprises and new enterprises. In the fiercely competitive market, small enterprises can obtain patented new technologies. Inventions can defeat leading products established by large companies with huge amounts of advertising.

6. Increase the value of the enterprise: If a third party is willing to invest in a company, and if the company has a number of valuable patents, the company's stock price will increase significantly. In 1997, Microsoft acquired a small company with less than 6,000 users for US$425 million. The acquisition price was 40 times the industry average price based on the number of users. Microsoft was willing to pay this share price because the company held 35 Internet-based products. Key patents for delivering television content.

7. It is helpful for enterprises to make scientific and correct decisions: Through patent analysis, enterprises can understand technological trends, industry trends, market trends, new product trends, and then predict and formulate the near, medium and long-term future plans of the enterprise. Development planning determines which products the company will develop to occupy the market, maintain the company's leading position, and expand market share.

Trademark registration has the following benefits:

1. It is protected nationwide and cannot be used by anyone else

2. A registered trademark can be passed down The most important intangible assets of a company that will last forever in future generations can be transferred, inherited, used as property investment, mortgage, etc.

3. Products can easily be sold in large shopping malls or supermarkets. More and more large shopping malls or supermarkets only allow products with registered trademarks to enter.

4. Most consumers believe that the quality of goods using registered trademarks is more reliable and it is easier to win the trust of consumers.

5. Prevent your carefully designed trademark from being registered by others first. Because my country implements the "first to file" principle for applications for registration of the same trademark, not only will the latter not be allowed to register the trademark, but re-use will also not be allowed, otherwise it will constitute infringement.

6. Avoid unintentional infringement and pay huge compensation fees. The new judicial interpretation stipulates that the amount of compensation is decided by the infringed party himself.

Copyright protection has many advantages:

1. Registered software will announce the right holder, development time, completion time, name and content, so there is a clear basis for disputes. , can clarify the ownership of software and avoid unnecessary ownership disputes caused by personnel job-hopping. It can also be said that software registration is the prerequisite for administrative settlement or legal proceedings of software rights disputes.

2. The authorization is fast, and the certificate can be obtained in about two months. The copyright protection period is long, with a protection period of 50 years.

3. Registered software does not disclose the software program. Only when infringement occurs, it will be used as the basis for infringement determination, and confidentiality is extremely high.

4. The scope of protection is wide and can be effectively used as the basis for determining infringement.

5. The fee is low, and you only need to pay one-time payment, no annual fee is required.

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