exactly one year ago, in October, China's first international independent brand roewe was born. There are also a series of interesting stories about the birth of the Roewe logo-

At the beginning of September, 28, when Shanghai Automobile was in the process of the Rover trademark, Ford Motor Company bought back the Rover trademark first. It is speculated that this result will hinder SAIC's plan to attack overseas, and SAIC's efforts to welcome the Rover brand will all be in vain.

But what outsiders didn't expect was that SAIC seemed to be ready. A few days after Ford announced that it owned the Rover trademark, SAIC launched a brand-new "Roewe" trademark.

The beautifully designed Roewe trademark is similar to the Rover trademark in width. The reason should be that SAIC has considered the details of the Rover prototype: the original Rover logo is a shield with a big top and a small bottom, which is very compatible with Rover 75. In the process of completely acquiring the core intellectual property rights of Rover 75, SAIC has carried out a lot of transformation on the prototype, striving to make Rover 75 appear with a brand-new look in the process of Shanghai's rebirth. However, due to the unique design style of the trademark, SAIC reserved the appearance and made an emergency plan in case the Rover brand failed, which is the Roewe logo that everyone sees now.

SAIC has named the trademark replacing Rover as "Roewe" in the pre-plan, with the first letter R, which is the same as Rover Rover, but it also conveys the meaning of innovation and royal dignity, and at the same time reflects the British descent in the same strain. At the same time, the Chinese name of "Roewe" has been integrated into the traditional elements of China, which reflects the spirit of self-improvement and profound cultural accumulation in China, and also conveys a classic and noble bearing.

The word "Roewe" can be interpreted in an extended way. Among them, "Rong" means glory and honor, and "Wei" means prestige, dignity and distinguished status. The combination of "glory" and "prestige" embodies the brand value of "innovation is unique" glory "and" prestige "is universal, and we also see this value from the development track of Roewe brand in the first year.

Roewe has carried out a comprehensive innovation on Rover. The new model Roewe has been praised by the industry and won many awards. It won the honor award of "Most Expected Model of the Year" jointly issued by dozens of media. Not long ago, the domestic media gave Roewe the title of the best engine for K6 engine, and the situation that its monthly sales exceeded 1 vehicles once again made people see the power of innovation.

Roewe has also established a complete overseas R&D organization, and its subsequent models have been put into various stages of R&D and tested on a global scale. The brand-new model W is expected to be in the year, and many subsequent platforms have been put into the pre-research stage. The Roewe brand will go to the world from China, proving to the world that the strength of China's automobile industry is not what it used to be, and prestige everywhere reflects Roewe's ambition in the global market.

people in the industry also have a very high evaluation of Roewe brand: it is named as a blend of Chinese and western, open and restrained, graceful and confident, which fully explains SAIC's determination and confidence to inherit the world's advanced technology and brand-new China's international brand with the belief of independent control and innovation.

Roewe, the English name of roewe, is derived from the german root Loewe (lion), and it is a combination of various meanings, with "r" as the head to convey the meaning of innovation and dignity. Roewe's pronunciation according to English habits is very similar to the Chinese pronunciation of Roewe. The "we" at the end of the word implies the meaning of "we" and embodies the spirit and belief of unity.

Roewe's trademark is composed of three main colors: red, black and gold, which are the most classic and connotative colors in China. Red represents the warmth and celebration of China tradition, gold represents the wealth of China, and black symbolizes dignity and solemnity. The logo is composed of two standing oriental lions. The lion is the king of all animals, which represents auspiciousness, majesty and solemnity in China culture. At the same time, it is also a symbol of king and brave spirit in western culture, and its towering posture conveys a sense of strength of rising and breaking out.

The double lion pattern shows the strong spirit of dignity, dignity and wisdom with intuitive artistic techniques. In the middle of the pattern is a Chinese watch guarded by two lions. Huabiao is a classic totem symbol in Chinese culture, which not only contains the dignity of the nation, but also has the meaning of foresight and praying for the prosperity and harmonious development of the country. The symbol drawn under the pattern by modern means is the fusion of the letter "RW", which is the abbreviation of the brand name, and "RW" also stands for lion in ancient Egyptian.

in addition, the bottom of the pattern is divided into four red and black blocks symmetrically, which implies the mystery of the change of yin and yang, and represents the enterprise will of seeking novelty and change, innovation and transcendence.

Therefore, there are so many secrets behind the seemingly gorgeous Roewe logo. During the long vacation, if you can see Roewe staying in front of you, you might as well recall the short story behind the Roewe logo.