According to the "2021 Global Vitamin K2 Industry Research and Trend Analysis Report" market research report released by 168 Report Network, vitamin K2 is the name of the menadione compound, which generally appears in dairy products. , it has the same structure as all K vitamins, but its side chain length is different, because the longer the side chain, the better the effect. Vitamin K2 is one of the vitamin Ks, and the function of vitamin K is Activates the protein's calcium-binding properties, and vitamin K2 is the ultimate site to help regulate calcium in the body.
Production and Consumption
Vitamin K was discovered in 1929 and is a nutrient required for blood clotting. In the 1990s, vitamin K2 began to be mass-produced, and Kappa Bioscience was the first company to develop a synthetic form of vitamin K2 MK-7.
At present, the vitamin K2 market is highly concentrated. The world's largest manufacturers are located in Europe, Japan, China and India. There are also some large companies that only market vitamin K2, such as NattoPharma of J-Oil Mills. and Frutarom, a product marketed by DuPont Nutrition & Biosciences, are trademarked by all companies in the market, Gnosis is the market leader in natural products, and Kappa is the leader in synthetic products.
The current consumer market is in developed countries, and Europe accounts for 34.2% of the global market share, followed by North America, which accounted for 20% of the global market share in 2019. At 32.8%, our analysts believe that the industry is beginning to mature because the consumption growth rate shows a slowing curve.
Marketing Channels
In the international market, the characteristics of marketing channels are different for each company. Leading international companies are more willing to sign contracts with large enterprise marketing management companies. Or you can set up your own large agents in some major countries and regions to take charge of business in this region to establish its dominant position in the international market.
Companies in other developing countries such as China and India have invested more energy in direct sales because they can be used as exports. This is a common phenomenon in the industry. Since they do not have such a strong international brand influence, and compared with leading companies, their product quality is not good enough, but they have price advantages and want to expand their market share in developing countries and low-end international markets.
Price
The current market is not only affected by price, but also by product performance. Although small companies have price advantages, due to poor manufacturing processes, cheap raw materials and products There are few varieties and the scope of application is a bit narrow.
In the next few years, the slow fluctuations in price trends will remain unchanged, but as competition intensifies, the price gap between different brands will narrow, and similarly, gross profit margins will also fluctuate.
In 2026, the global vitamin K2 market will increase from US$1.029 million in 2019 to US$4.88 million, with a compound annual growth rate of the market from 2020 to 2026 The rate is 21.4 percent.
Which brand of calcium supplement is good for babies? - Parenting Q&A-: To supplement calcium for babies, I choose Gold Label Diqiao Children's Calcium Carbonate Vitamin D+K Granules, which are rich in vitamin D and promote calcium absorption. There is also a unique vitamin K2 ingredient that promotes calcium deposition. The two work together to make calcium supplement more effective.
What are the benefits of vitamin K2 soft capsules to the human body? Which manufacturer is currently doing better Home?: All All Answers 2018-01-04 22:41:56 The vitamin K2 in vitamin K2 soft capsules participates in bone metabolism and helps calcium deposition, and the soft capsule dosage form has high absorption and utilization rate. As far as I know, Xianle Health Science and Technology Co., Ltd. has produced this product, and the conditions are perfect...
Is Gold Label Diqiao Vitamin K2 an imported product? - Parenting Questions and Answers -: Close If you encounter parenting problems, come and talk to experts Age at the time of meeting: 34 weeks pregnant 1 answer 28 views Best answer Yes, Gold Label Diqiao Vitamin K2 Granules is indeed an imported product. It is an imported product that helps babies supplement calcium. (This answer is chosen by the questioner. (out)...
Does Gold Label Diqiao Vitamin K2 make it easier and more effective to supplement calcium for babies - Parenting Questions and Answers - : Yes, Gold Label Diqiao Vitamin K2 can promote the deposition of calcium ions, which is related to vitamins The perfect combination of D makes calcium supplementation easier and more effective
Which brand of vitamin K2 is better? How about Gusheng brand vitamin K2? -: Vitamin K2 is one of the indispensable important vitamins in the human body and has been widely used abroad. It is used as an addition to various foods. Recently, my dad had sore thighs and cramps. I bought him Gusheng K2 and took it for more than a month. I took it with calcium tablets at the same time. His legs were much better.~~You can find Gusheng on Taobao Sheng brand vitamin K2.
I bought Gusheng brand vitamin K2 soft capsules. Is there anything I need to pay attention to when taking them? -: When I bought it, the pharmacist said to take it once a day, just one pill at a time. , take after meals.
There are so many dietary supplements abroad, which brand should I choose? -: You can choose some well-known brands with good reputation and good reviews after taking them, such as SWISSE, Thompson, Swanson, Biostar, Shuangxin, etc. all have good reputations. After you choose the brand, you can choose the dietary supplement that suits you according to your own needs. I am very happy that you can accept my answer. If there are any You can continue to ask any questions, thank you