Feiyue Shoes

Feiyue (Feiyue) was born in Shanghai in 1959. Its predecessor was a rubber shoe factory in Shanghai. Feiyue shoes were deeply loved by many professional athletes and coaches at that time. They love it, and many Shaolin monks will ask to wear it to practice martial arts, so Feiyue shoes have another title called "martial arts shoes". However, with the admiration of Nike and Adidas, people gradually forgot the existence of the Feiyue brand, making Feiyue shoes a typical "poor man's shoe" and "migrant workers' shoe" in China. In the end, the Feiyue brand was not registered as a trademark. .

Until 2005, French Patrice Bastian was living in Shanghai and accidentally saw Feiyue shoes. He immediately fell in love with Feiyue's most classic white shoes, and decided to redesign and improve them and package them with concepts. It just so happened that there was an anti-Converse trend abroad during that time, and these "leap shoes" became the choice of most people at that time. In 2006, Patrice and his friends founded Feiyue Holding Company, so what they registered and sold in France was not a so-called French brand, but "Feiyue Shoes" that had been forgotten by the Chinese, and they opened a store in In the famous sporting goods store on the Champs Elysées in Paris, you can see how much foreigners love it.

This Feiyue shoe, which sells for about 100 yuan in China, has seen its value increase several times abroad, and has even become a sneaker sought after by major celebrities and fashionistas. Feiyue's shoes are not only comfortable and versatile, but also a kind of remembrance of "Chinese style" and "old feelings". It is precisely because of the retro trend in recent years that Feiyue's shoes can be reborn. The real domestic Feiyue has not closed down. The current Shanghai Feiyue is made up of several genuine domestic dealers and brand members who united to reorganize the company out of love for the Feiyue brand. Feiyue shoes have even produced products with many brands. Co-branded models, such as the Star Wars series.

Pull-back shoes

Compared to jumping shoes, everyone should know more about pull-back shoes. Huili shoes are also produced in Shanghai and were born in 1927, earlier than Feiyue shoes. The difference between Hui Li shoes and Fei Yue shoes is that "Hui Li" was registered as a trademark in 1935 and was recognized as a well-known trademark in China in 1999. The price is similar to Fei Yue shoes, and even cheaper than Fei Yue shoes. It also focuses on rubber-soled shoes, in order to make people wearing them feel more comfortable, and advocates the product development concept of "people-oriented, advocating sports, and promoting health".

In the 1960s, Huai Alai shoes were exclusive sneakers for the national team. During that period, they were more popular than Feiyue shoes and almost became the only symbol of domestic casual shoes. Later, with the entry of foreign brands, most people have gradually forgotten this national brand. Like Feiyue shoes, they have gradually become cheap street stalls and few people care about them. The retro resurgence in recent years has allowed these brands to be reborn, returning to the fashion circle, and the national trend is coming fiercely! Not only fashionistas but also celebrities have chosen "Hui Li" and "Leap" as versatile trendy items.

Which one is better, Leap or Return? Feiyue shoes are more novel and fashionable than Hui-li shoes in style, and it is faster to introduce new ones than Hui-li shoes. This is related to personal preference. Just supporting domestic products has always been the purpose. Good domestic products should not be overwhelmed by those foreign brands. This may be a retro feeling for the national trend!