Yes. In early 1994, Unilever obtained a controlling stake in the Shanghai Toothpaste Factory and used brand leasing to operate the Shanghai Toothpaste Factory's "Zhonghua" toothpaste. The foreign party verbally promised that the investment ratio for its "Jienuo" brand and "Zhonghua" brand would be 4 :6, but it was not fulfilled. Similar to this is the famous Chinese trademark Maxam: this brand once occupied the domestic market for nearly 20 years. In 1990, Shanghai Jahwa entered into a joint venture with SC Johnson, and the "Maxam" trademark was shelved. Multinational companies invested heavily in Jahwa, which actually drove "Maximum" out of the market and opened the way for their own brands - this is the fate of Zhonghua toothpaste.