The object of trademark rights refers to the trademark protected by trademark law. It can be divided into two categories: registered trademarks and unregistered well-known trademarks. Registered trademarks are trademarks approved and registered by the State Trademark Office. Such trademarks are the main part of the object of trademark rights. Under normal circumstances, unregistered trademarks are not protected by trademark law, but unregistered well-known trademarks receive special protection and are still the subject of trademark rights.

Under normal circumstances, enterprises, institutions and individual industrial and commercial individuals who need to obtain trademark rights for the goods they produce, manufacture, process, select or distribute and the services they provide must Apply to the Trademark Office for product trademark registration or service trademark registration. Therefore, registered trademarks that are the subject of trademark rights need to be reviewed by the Trademark Office. The trademark applied for registration must meet the conditions stipulated in the Trademark Law before it can be approved for registration through review and become the object of trademark rights.

Article 7 of the "Trademark Law" stipulates: "The words, graphics or combinations used in a trademark should have distinctive features and be easy to identify." If a registered trademark is used, it should be marked with "registered trademark" or registered mark.