what is trademark transfer? What is a trademark change? In practice, a large number of registered trademarks are transferred and registered by contract. To transfer a registered trademark, certain procedures should be performed according to law, and the transfer registration can only take effect after it is approved by the Trademark Office. So what is trademark transfer? What is a trademark change? What is a trademark change? 1. What is a trademark transfer? Trademark transfer refers to the act that the trademark registrant transfers the exclusive right to use a trademark to another party within the validity period of the registered trademark according to legal procedures. Trademark transfer generally has the following forms: contract transfer, subsequent transfer, and transfer due to administrative orders. The forms of transfer of registered trademarks include contract transfer and inheritance transfer. Contract transfer refers to the transfer of a registered trademark between the transferor and the transferee by signing a transfer contract; Inheritance and transfer refers to the death or incapacity of individuals and legally registered individual industrial and commercial households, and their registered trademarks are inherited by legal heirs. Second, what is the trademark change? After the approval and registration of a trademark, if the name, address or other registered items of the trademark registrant change, it shall apply to the Trademark Office for corresponding change procedures. Since September 15th, 22, when the Regulations for the Implementation of the Trademark Law came into effect, a trademark that has been applied for but has not been approved for registration may also apply to the Trademark Office to change its applicant's name, address and agent, or to delete the goods specified in the registration application. Where the exclusive right to use a trademark is transferred due to enterprise merger, merger or restructuring, the transfer formalities shall be handled. Where the name of the trademark registrant is changed, the exclusive right to use the trademark will not be transferred. There are two ways to apply for changing the name, address or other registered items of a trademark registrant. One way is to entrust a nationally recognized trademark agency to handle it. The other is that the applicant goes directly to the trademark registration hall of the Trademark Office.