PUMA DEFY x SG new women's shoes debut for the first time.
As the current trend vane, Selena Gomez's daily wear of clothes and shoes often leads to a rush in the market, which has established her status as a fashion goddess in the sports fashion circle. Today, Puma officially announced an important news. On September 18, PUMA DEFY x SG, the first official co-branded shoe in cooperation with Selena Gomez, will be launched in the world. Puma Defy X SG, with its bold outline and dazzling appearance, is specially designed for new women who are brave in challenges and confident. With Selena Gomez as the call, it will conquer the world with the fashionable charm of the next generation of new women. DEFY is to break the existing rules, break through the original restrictions, encourage girls to bravely challenge themselves, and exude irreplaceable unique female charm. Selena Gomez is the perfect embodiment of DEFY. As a singer, actress, producer and fashion icon, Selena Gomez's unique and distinctive personal image has made her the focus of attention of millions of young men and women around the world. Her bold, brave and fearless female spirit is a model pursued by young girls nowadays.
Selena Gomez, the representative of Puma's new female power, has launched her brand-new co-branded shoes.
PUMA DEFY x SG breaks the traditional pattern of training shoes, jumps out of the standard appearance of sports shoes, turns the retro and fashionable trend of dad shoes into the inspiration of DEFY thickening soles, and adopts PUMA's latest PROFOAM technology midsole to help the soles interpret 360-degree multi-directional rhythm; The back of the heel is made of TPU, which provides instant cushioning protection and excellent support, embellished with PUMA X SG joint LOGO and star totem, which makes the girl's heart break out; One-piece molded sock-type gray full-knit texture vamp integrates the sole and the shoe body, bringing unparalleled comfort to girls and creating a more avant-garde fashion and lightness.
PUMA DEFY X SG heel co-branded logo
To celebrate the first anniversary of the cooperation between Selena Gomez and Puma, Puma even announced that it would donate 654.38+million dollars to the Lupus Research Foundation of Selena Gomez, which was established in 20 17 by Selena Gomez with the help of Keck Medical College of USC, to provide funds to support the lupus research of USC. This donation is of great significance not only to Selena who once suffered from lupus erythematosus, but also to more than 7 million patients with chronic autoimmune diseases around the world. Puma supports medical research through action, promotes scientific progress and development, and then contributes its own strength to patients with lupus erythematosus around the world.