Yang Jie: the chief designer of Italian international men's wear brand POKPOKER. Torchbearers of the 28 Beijing Olympic Games passed the costume around the world

Lecturer of men's wear design of Beijing Institute of Fashion

Hongdu brand design consultant

Since 21, he has cooperated with Cadillac in cross-border design

In 28, he designed the costume of the torchbearers of the 28 Beijing Olympic Games

The work Sheng Yi won the prize and went to Paris to participate in the WSN exhibition

to participate in the design of the costume for the 6th National Day. The "August 1st Air Show Team" pilot costume representing China military power

participated in the design of the famous Italian brand "LA PERLA" women's clothing series; Swimsuit series; Children's wear series

participated in the design of the famous Italian fashion trend "A+A" men's wear series

POKPOKER is committed to building China's own international high-end cutting-edge men's wear designer brand. Brand culture is rooted in POKER, which is well-known all over the world. It skillfully applies the various and interesting identification symbols of Poker to product design, and provides high-quality men's wear with a high sense of design for fashionable and intellectual young men aged 28-38. The cross-border cooperation with Cadillac, an international luxury car brand, to "reject mediocrity by design" highlights the value and taste of design advocated by POKPOKER.

in addition to putting poker symbols throughout the design of the whole brand as always, POKPOKER deftly integrates abstract painting, mondriaan color blocks and deconstructive architecture into young, fashionable and high-quality POK Poker men's wear in three series, following the sculpture aesthetics of the Renaissance and supplemented with interesting details, thus redefining the current men's wear aesthetics. Let every consumer wearing POKPOKER men's wear be unique, and be as confident and bright as a star in their work and life.

Liu Yang (brand design director of YISHION·S, Dongguan Dongyue Clothing Co., Ltd.)

Going out of the way of combining with enterprises and brands

Liu Yang said: "When I started my career, I was positioned as fashionable and avant-garde. In fact, many enterprises realized that I had rich experience in marketing after cooperating with me. I have my own feelings about the market, and my own evaluation is that I can be both a show designer and a market designer. After so many years of precipitation, what I pursue is to embody a sense of beauty through my own design, which can make many women wear the clothes I designed to realize a dream, so what I like now is the design of high-grade ready-to-wear and ready-to-wear clothes. I don't deny the charm of high fashion, but at present I prefer to do things in the market. "

Guo Pei

The acme of China Haute Couture

The clothes of Yang Lan and Deng Yaping, the chairman of Beijing Rose Square Fashion Co., Ltd., the domestic haute couture designer and the image ambassador of the Olympic bid delegation, are all from her hands.

Best Dress Design Award in 26

Guo Pei's high-end ready-to-wear works

The layered beading, varied hand embroidery, exquisite accessories, ethereal gauze and tassels, and close-fitting tailoring, Guo Pei's clothing shows women's sexiness to the fullest. She uses the combination of Chinese and western styles, which are dynamic and static, and the time spiral of change and invariability to explain the mysterious clothing philosophy.

Guo Bei said: "Haute Couture is a process of constantly pursuing quality. We spend more and more hours on a piece of clothing. In the past, it took 3 hours for a piece of clothing, but now it takes 4-5 hours. At the beginning, I made a custom order to pursue the exterior of the clothing. The fabric is good and the version is good. The guests wear it beautifully, but they ignore the contents slightly. But the year before last, I came into contact with Haute Couture in England, from which I learned to do what others can't see better than what others can see. A good word is not external, but is seen layer by layer. "

almost every piece of clothing designed by Guo Pei is very complicated. Layers of beading, colorful hand embroidery, exquisitely decorated accessories, looming chiffon and ethereal romantic tassels are all her weapons to show the beauty of women.

design style: what is important is style

"If a dress has no style, just like a person has no style, it will not be valuable. The clothes that are completed by heart and time, the lost life time is melted in this dress, and it has its own life. " This is Guo Pei's design creed. By doing this, she gradually formed her own customized customer base, and the customer return rate is almost 1%.

Guo Pei, who claims to be a perfectionist, has been a designer for 2 years, and her design style has already formed naturally. She doesn't deliberately pursue otherness, but maturely fixes her own style. Her design style is feminine and delicate, and she pursues the perfection of craftsmanship.

Zheng Luo (design director of Shenzhen Oumeng Industrial Co., Ltd.)

Zheng Luo's work "21 grams" in the 1th China Fashion Design Golden Top Award

Zheng Luo's design style is famous for its beauty and romance. The clothing released this time is inspired by the touching story that butterfly orchids spend all their lives turning into butterflies, showing national elements through international means, with beige, off-white and elegant gray-purple as the main colors, and fabrics mostly used. Exquisite and unique techniques, such as shallow gold, splicing and inlaying, highlight the collision and integration of different textures, create beautiful effects, and show the forever exquisite and beautiful life experience with the most authentic feelings in the depths of the soul.

Victory in Adhering to Aesthetic Style

At the 26 China Fashion Awards Ceremony, Zheng Luo won the 1th China Golden Top Award for Fashion Design.

Zheng Luo on the stage is elegant, sunny and carefree. But Zheng Luo said that although he looked carefree, he actually suffered no less than others. Luo Zheng has a deep understanding of the hardships of the clothing industry, but her dream has always supported her persistence. She firmly believes that she has wings and her dream is to fly. Zheng Luo once said in an interview that no matter how hard and bitter life is, we should move forward gracefully under heavy pressure.

one of the top ten most influential designers in China clothing industry. In 22, with a fashion show named "Hyun Dance", she won the first place among the top ten designers in China, the professional award among the top ten designers in China, the best women's design award in China and many other awards. Her works have won the approval of celebrities including the wife of former French President Pompidou.

design style: tradition can also be modern

she pursues a design style that is agile, changeable and natural, and her works are full of romantic and hazy beauty. In the eyes of foreigners, Zheng Luo is a very China designer. However, she has always believed that in today's increasingly westernized aesthetics, too much emphasis on traditional elements will be regarded as outdated. Therefore, she has always insisted on expressing the traditional aesthetic essence with a modern and elegant feeling.

Zhang Zhaoda

A leading figure in fashion design in China, vice chairman of China Fashion Designers Association, and the top ten designers in China. He is the first China fashion designer to successfully break into the European and American fashion circles.

Two-time China fashion design Golden Top Award winner Zhang Zhaoda's high-end ready-to-wear work Tibet

Design Style: National Complex

From "Oriental Morning Color", "Beautiful Charm" and "Desert" to "Forbidden City" and "Jiangnan", Zhang Zhaoda's design inspiration has never left the oriental national style. This also created his gorgeous, elegant and magnificent design style. When he came back from Tibet this time, his creation seemed very relaxed. He said, "I didn't do 12 things, but God did." After laughing, I never meant to raise myself, but lamented the greatness of nature.

Ma Yanli

was born in Henan on November 25th, with a height of 179 cm. He was a sports school (volleyball major) in Zhoukou, Henan Province from 1986 to 199 and a water sports school (rowing major) in Henan Province from 199 to 1993. Elected as the best professional model in China for two consecutive years. From a supermodel to a designer, she successfully completed the transformation of her own image. At the end of 1999, Ma Yanli set up a studio named DDMary Ma. Since then, it has held three press conferences of personal works at two China Fashion Weeks in 1999 and 2 and at the Shanghai International Fashion Industry in 2, which has been highly praised by public opinion.

haute couture in Ma Yanli takes a high-end route.

Ma Yanli, with indomitable tenacity and life wisdom, completed a triple jump from rower, supermodel and famous fashion designer in just ten years.

Ma Yanli Haute Couture Fashion

Design Style: Unity of Man and Clothes

"Haute Couture is the pursuit of being different, but its essence is to wear on people, so all my designs are based on the characteristics and needs of customers themselves. Beautiful ones are not necessarily suitable, only suitable and beautiful ones are suitable for themselves."

Qi Gang

After graduating in 1998, she successively worked as a designer in Shanghai Yifei Clothing, Beijing Zhongfu Group and Zhejiang Ligu Clothing. In 25, he customized a special dress for Gao Yuanyuan to go to the Cannes Film Festival, which surprised the audience and set off a wave of fashion in China. In 26, Qi Gang established the Creative Studio.

Best Style Design Award in 26 "Attic", a high-end ready-to-wear work in Qi Gang

Design Style: Fabric Reconstruction

"Originality is the most effective way to give fabric vitality!" Qi Gang said, "Fabric, which has become a carrier in fashion design, depends on how designers use it." Qi Gang thinks that too many designers' minds are confined to their own existing fabrics, while ignoring the talent and fun of transforming fabrics themselves. "Design is about innovation, which brings unparalleled happiness to designers and is unique in this world."

Lu Kun

Lu Kun's design style has a very absolute self-characteristic. He is unwilling to copy the works of other internationally renowned designers, but he is very dedicated to creating a unique style that truly represents modern China. It will be a brand-new vivid form, which not only combines the charm, influence and creativity of modern China, but also combines these elements with classical design elements appropriately, giving people a visual enjoyment that is always suitable for heavy makeup and light touch.

A new generation of independent designers, since the establishment of their personal studio in 22, have won the award of "Best Young Designer in China" issued by Shanghai Fashion Alliance and the title of China Fashion Designer in 24.

Design Style: Mature Young

"Make high-end ready-to-wear younger." It's a phrase that Lu Kun often said. "Most of my customers are women in their early 3s. They have taste, vision and spending power, and they are the new force to buy high-end ready-to-wear in the future. Their dressing style affects the aesthetics of young girls and is their role model. "

Ji Cheng

Ji Cheng is a young woman with meticulous spirit. She called "design" making clothes. She said that the dress I made must be white and have elements of China.

"made" clothes are like a big lotus flower, and the skirt is a long and beautiful lotus leaf. When the wind blows, they can all dance lightly. "They can be magically patchy and layered, and the inspiration for design comes from petals."

It is undoubtedly minimalist, but it has such complicated details, and it is undoubtedly Ji Cheng's delicate feelings that can make the luxurious bearing so simple and restrained, and the restrained and surging contrast plot will also be the symbol of her design.

Ji Cheng said that the soul of clothes is actually a person, and no matter how gorgeous the robe is, it is not as beautiful as the bride.

Ji Cheng is a young fashion designer who rose in Shanghai and is one of the representatives of a group of cutting-edge designers in China. Its brand LaVie has begun to attract attention and has entered the Bund on the 18th.

The design of this series is inspired by beautiful kites, and the light feeling of kites is expressed through natural and soft fabrics. Ji Cheng is a young fashion designer who rose in Shanghai and is one of the representatives of a group of cutting-edge designers in China. Its brand LaVie has begun to attract attention and has entered the Bund on the 18th.

Design style: Chinese sexy

Western-style tailoring combined with oriental inspiration mixes a sense of humor and agility, which is Ji Cheng's design with a strong Chinese sexy. She likes to interpret China in her eyes in a destructive way, such as making patterns with lines and piping; Fine military coats are made with plain satin edges. Although most of Jicheng's customers are foreigners at present, she always thinks that her design is more suitable for China people.

Ji Wenbo (design director of Lilang (China) Co., Ltd.)

The first designer of men's wear in China

On November 22nd, the last day of the spring/summer collection release of China International Fashion Week 27, Lilang (China) Co., Ltd. announced in Beijing that Lilang will make a release in Milan Men's Wear Week with the famous men's wear designer Ji Wenbo on behalf of China men's wear brand in January next year. This is the first time that China men's wear brand and China fashion designer have boarded the top international men's wear runway.

Design inspiration: Ji Wenbo's design inspiration comes from the Terracotta Warriors and Horses in the Qin Dynasty, and the layout of the show combines the typical China cultural elements such as Peking Opera and Wushu. The whole design is not only at the forefront of the world fashion trend, but also integrates the essence of China cultural elements, and also shows the image interpretation of "Lilang" brand on China men, China spirit and China brand to everyone

Wang Yiyang (design director of Shanghai Suran Clothing Co., Ltd.)

The height of cutting-edge design

As one of the representatives of cutting-edge design in Shanghai, Wang Yiyang not only made a show in Beijing this year, but also held a small exhibition of his works. With two distinctive brands of his own, he is getting wider and wider in fashion design.

Wang Yiyang said, "I hope the Teapot can be as close to its true state as possible and as free as possible. The biggest attraction of' tea urn' for me comes from those unknown areas. For ZUCZUG, I hope it is more mature and complete, and can form the ability of self-renewal. "

Claire Fang (Design Director of Claire Fang Design Studio)