A sound trademark is a trademark consisting of a sound that can distinguish the source of goods or services. A sound trademark can be composed of musical sounds, such as a piece of music; it can be composed of non-musical sounds, such as natural sounds, human or animal sounds; or it can be composed of sounds of both musical and non-musical natures. Sound trademarks are different from trademarks in the traditional sense and are invisible.

In order to comply with the international development trend of trademark registration and the development needs of enterprises, my country revised the Trademark Law on August 30, 2013, stipulating that sounds can be applied for registration as trademarks. Starting from May 1, 2014, the Trademark Office of the State Administration for Industry and Commerce began to officially accept and examine sound trademarks. Since then, sound trademarks have been officially born in my country.

On February 13, 2016, my country's first sound trademark "China Radio International's broadcast program opening song" was reviewed and found to be in compliance with the relevant provisions of the Trademark Law, and a preliminary approval announcement was made. It became the first sound trademark in my country to pass substantive examination. Sound trademark.

[Legal Guide] Article 8 of my country’s Trademark Law stipulates: Any sign that can distinguish the goods of a natural person, legal person or other organization from the goods of others, including words, graphics, letters, numbers , three-dimensional logos, color combinations and sounds, etc., as well as combinations of the above elements, can be applied for registration as trademarks.