Since CAMEL camel entered the professional outdoor field, its professional focus and pursuit of perfect product design have accumulated a large number of users for the brand.
20 1 1, the single-day sales of double eleven camels were 50 million, 2012,2150,000, 201338 million, 20 14, exceeding 420 million.
Offline, camels are not to be outdone. At present, it has more than 4,000 specialty stores in China, and has become a well-deserved traditional outdoor brand in Qi Fei.
Extended data
Camel brand technology:
1, waterproof
The outer water repellent layer of CAMEL-TEX fabric uses the super-hydrophobic principle, and the inspiration for research and development comes from many super-hydrophobic phenomena in nature, such as lotus leaf effect. The reason why the intermediate film coating has waterproof function is that the micropores of the film are many times smaller than water droplets, which leads to water impermeability. The waterproof property of CAMEL-TEX also comes from the professional waterproof coating (PU polyurethane), and the joint of high-temperature glue pressing is absolutely waterproof.
2, breathable
The inner layer of CAMEL-TEX functional fabric is made of lining material, which can quickly absorb sweat accumulated and condensed by sweat, so that the body is always comfortable and dry, and it will not feel cold and catch a cold because the sweat generated by exercise soaks into the body, and it has the functions of isolating skin, ventilating and keeping warm; The middle film coating is breathable because the micropores of the film are smaller than water vapor molecules.
3, windproof
CAMEL-TEX fabric independently developed by camel has very small pores on the surface and disordered internal structure of the film, which forms windproof effect.
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