LOGO is the English term for logo, sign, logo or trademark, which plays a role in identifying and promoting the company that owns the logo. Through the image of the logo, consumers can remember the company's main body and brand culture.

This word is the abbreviation of logotype, which used to refer to a company signature or symbol. The word originates from the Greek: logos, meaning "word". In the context of graphic design, word symbols are often used to refer to the name of a company. If a sign has no words, we call it "symbols," but symbols used to communicate (such as traffic signs or signs) are actually "pictographs." If a sign consists only of typefaces, They can be called lettermarks, wordmarks, or monograms. Usually these wordmarks are expressed in the form of initials or abbreviations. Of course, they can also be expressed in the full name of the company. . When symbolic patterns and word marks are combined, it is what we call "combination marks". If any of the above forms of marks are registered or protected by law, they are called "trademarks".

Please click to enter the picture description