The trademark and icon of "Nair" have been registered. The trademark administrator of the marketing department of the company is responsible for managing the registered trademarks and checking the registered trademarks regularly. In terms of quality supervision of trademark products, firstly, a commodity supervision service network has been established, and the relevant contents of enterprise quality supervision have been published on the website of Nell Company, and the trademark administrator of the marketing department regularly collects the feedback opinions of consumers. Secondly, a part-time trademark management supervisor will be set up in the branch company, through which the opinions of end consumers will be reflected, and such opinions will be sorted out and handed over to relevant departments for handling, so that production and sales can be closely linked, product quality can be better guaranteed and brand reputation can be maintained. In the management of the production and printing of trademark-related packages, the principles of prudence and safety are followed, and it is expressly stipulated that the production and printing must be carried out by the printing factory designated by the company, and a power of attorney is signed. The marketing department of the company will supervise the production and printing process, and strictly manage the finished products after they are checked and accepted, and the unqualified products will be uniformly placed by the marketing department and destroyed regularly.

trademarks are the main manifestation of brands and valuable intangible assets of enterprises. Only by doing a good job in trademark publicity can consumers be familiar with brands and affirm products. The company attaches great importance to advertising. Every year, it allocates special funds for all kinds of advertising, such as high-speed advertising signboards, radio and television, newspapers and magazines, online promotion, etc. It participates in the Canton Fair and the All-China Fair every year, and participates in exhibitions in the United States and Germany. In 24, the company launched the TV advertisement "Good socks, comfortable and healthy", which has been broadcast in CCTV 1, CCTV 5, Hunan Satellite TV, Oriental TV and other media over the years. The company plans 2-3 national large-scale promotion activities every year according to the listing situation of new products in that year, and is equipped with sufficient advertising products and promotional products; Since 25, the company has vigorously promoted specialty stores and counters nationwide, and has successively issued nearly 1, sets of image cabinets, opened nearly 1 Nair specialty stores and more than 3 counters; Diversified advertising investment and large-scale promotional activities have made Nair brand deeply rooted in people's hearts. From 24 to 25, the company spent nearly 1 million yuan on advertising.